Posts Tagged ‘Youtube’

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Are You on The Right Social Media Platforms?

In Uncategorized on July 19, 2012 by PALO creative Tagged: , , , , , , , ,

One of the biggest concerns we hear when it comes to social media is that clients don’t think they will have enough time to manage it. It’s true; social media can be time-consuming, overwhelming and an organizational nightmare. There are so many sites out there and it seems like a new one pops up every day. Unless you have an unlimited budget to outsource every aspect or to hire a large number of employees to manage it, you need to take a look at how your business is actually benefitting from each and every social media outlet.

Here’s how.

  1. Create a simple spreadsheet where you list all the sites you’re currently on.
  2. As you visit each social media tool note down how many fans, followers, likes or contacts you have.
  3. While you’re there, use the free analytics tools (if available) to get the stats on your reach, visits, views, interaction, comments etc (YouTube, Twitter, LinkedIn and Facebook all have analytics tools).
  4. Check your Google Analytics stats (it’s free) to look at your key referring sites to see how many visitors the likes of Twitter and Google Plus actually send you each month (look back over the last 3-6 months to see the trends).
  5. Also check which pages these sites are sending people to on your blog or website.
  6. If you’re using Su.Pr (Stumble Upon) or bit.ly then check the number of clicks on your shortened links.
  7. Look at the level of interaction on your blog if you have one, i.e. comments, social shares ect.
  8. Assess how many minutes or hours you spend each day on these particular sites and whether this is paying off for you.
  9. Set some specific goals that you want to meet over the next 3 months in terms of community, click throughs and conversion. Then start getting strategic with your time spent on social media.

If you want to take it one step further, check out the demographics of people using each of the sites you are evaluating. Compare those with the demographics of your current and potential clients to make sure you are in the same places as your customers.

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How to Use Videos to Promote Yourself Online

In Advertising News on May 17, 2011 by PALO creative Tagged: , , , , , , , , , ,

Too few organizations use video effectively as a promotional tactic, and most don’t even think of video at all, except for YouTube. Video has the twin advantages of being highly viral and extremely mobile (think iPods). Any PR practitioner who fails to include video as a tactic is unnecessarily limiting her promotional campaign’s ultimate success.

The preoccupation with YouTube has led practitioners to overlook other video-sharing sites such as Vimeo, Veoh, DailyMotion, YahooVideo, Revver, VideoJug, Break, LiveVideo and even Flickr. Few bother to submit their content to the video search engines, such as Flurl, Veoh, Truveo, Blinkx, fooooo (//en.foooo.com), Pixsy, Clipblast, Metacafe and VideoSurf—or think to purchase ad placements in their results.

Video news releases (VNRs) have been around for a long time, of course, but few companies bother to put them up on their Web sites. Any of your organization’s public appearances—annual luncheons, trade shows, industry (or your own) seminars, press conferences, making announcements at corporate HQ, local-community dedications, speaking tours, rallies, etc.—can be filmed and turned into effective promotional pieces. VNRs (and the B-roll they typically generate), along with anything you put up on YouTube, can be easily repurposed into vodcasts, vlogs and moblogs; ads and PSAs (for a variety of channels, including mobile devices); and streaming-video Webcasts and Webinars.

VOD (video on demand) can be leveraged to support, and market to, site visitors by disseminating a range of content such as distance-learning “Webinars,” coaching tutorials, how-to videos, manuals/guides/tips, online meetings and summaries, and training sessions for marketing and sales staffs.

Your video content can be disseminated to social networks (Facebook) and microblogs such as Twitter. Sufficiently viral videos can be promoted on viral-content hosts such as Viralmonitor.

Nonprofits will benefit from the YouTube Nonprofit Channel Program, enabling them to connect with supporters, volunteers and donors with their own designated (and free) channel.

Ads can be placed in video games on Google (see Google’s In-Games Advertising platform at http://www.google.com/ads/games/marketers.html) and video ads can be placed on iPhones using Apple’s new iAds framework http://advertising.apple.com/brands/).

The extreme fringe of video promotion includes paid or pro-bono charity billboards inserted into 3-D virtual-reality games, and in virtual multiverses such as Second Life. Ads also can be placed in “machinima” (from “machine cinema”) productions, which create films within a real-time, 3D virtual environment, often using 3D video-game technologies.

The most-overlooked video-promotion channel is the oldest. Few people realize how easy getting their own TV program on community public-access TV stations can be. As part of their franchise agreements with cities, many local cable companies offer free (or very inexpensive rental) use of their studios and cameras, which can be used to create a TV infomercial, a corporate interview or even a continuing public-affairs program. Your video content can then be hosted on a Web site and even turned into a DVD, which can be sold or given away online. Public-access audiences admittedly are tiny, but producing your own program can provide invaluable experience to practitioners and executives interviewed on the shows.

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Watch An Ad, Get Free Stuff

In Advertising News on April 21, 2011 by PALO creative Tagged: , , , , , , ,

Watch an ad on TV, get a free Pepsi. Simple concept, tough to execute. But that will be a reality with a new app that allows users to “check in” to TV commercials, starting Wednesday.

Here is how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.

Hopefully, for PepsiCo, that transaction then gets shared out to the user’s connections on the social TV app, as well as to Facebook and Twitter. Pepsi has agreed to honor as many as 50,000 such coupons as an experiment in both driving trial of Pepsi Max, as well as the potential for interactive TV ads.

The Pepsi Max spot features a “Field of Dreams” theme and many major league baseball players past and present. The spot, already on YouTube, will air during MLB games and through the end of the year. IntoNow’s fingerprinting technology knows not only what consumers are watching, but also if they’re watching it live or delayed on a DVR or some other kind of recording device, key information for advertisers. It will even work on the YouTube clip of the ad (so go ahead and give it a whirl above).

Read the full story on Pepsi’s Check In app on Adage.com.

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Men vs Women: Responses to Facebook Ad

In Advertising News on February 14, 2011 by PALO creative Tagged: , , , , , , , ,

We recently ran a Valentine’s Day Facebook ad campaign for one of our restaurant clients. The campaign targeted men and women separately but with more or less the same message. You can see the ad below. When we originally created the ad, half our marketing department thought more men would respond while the other half said more women would. The people on the men’s side figured Valentine’s Day was a day that men plan and purchase for, which a little bit of research confirmed. (The American Express Spending & Saving Tracker found that men planned to spend more than women – $151 vs. $114- on their sweethearts) The people on the women’s side said women respond better to ads, regardless of what is being sold, which a little bit of research actually disproved. (eMarketer found that men go online more often, stay on longer and respond to ads more positively then women.)

The "Prove you love your Man/Woman" Ads on Right Side of Page

So, who won our Facebook ad bet? The women. In a four-day run, women clicked on the ad 3.6 times more then men. Something to think about when making your next targeted ad.

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Did Social Media Live Up To Its 2010 Expectations?

In Social Media News,Tech News on December 8, 2010 by PALO creative Tagged: , , , , , , , ,

Last year, The Harvard Business Review published a crystal ball insight to social media for 2010. David Armano, senior VP at Edelman Digital named six trends that would emerge during the last year of the digital decade. Read his thoughts in The Conversation Blog. Below is the gist of each trend and the extent to which I think the prophecies came true, on a scale from 1 to 5, 5 being the most influential. Let me know where you rate each trend and check back tomorrow for 2011 predictions.

1. Social media begins to look less social. Groups, lists and niche networks attempt to filter out the clutter, and behavior such as “hiding” the hyperactive updaters on your newsfeeds becomes more common.

(3 out of 5) There is only so much space on my newsfeed and I want to make sure I am getting updates from family, friends and businesses that directly impact me. The “hide” button has become one of my favorite features.

2. Corporations look to scale. Companies will start utilizing custom built systems to help better serve customers or uncover cost savings rather than simply making social media a one-off marketing or communications initiative.

(2 out of 5) I think corporations, especially larger ones, are still trying to figure this out. However, smaller companies have done a good job of offering customer service and appreciation on social networks.

3. Your company will have a social media policy (and it might actually be enforced). Look for something formalized about how the company views social media and your participation in it.

(3 out of 5) Companies might have a ban on social media sites in the workplace, but it seems that once you step outside the office the gloves are off. And as long as you have some common sense about who you are “friending” and what you are posting, companies have loosened their grip on employees’ social media behaviors.

4. Social business becomes serious play. Game-like networks such as Foursquare add new incentives for shopping and visiting certain locations, making networked activity local and mobile.

(5 out of 5) The rise Foursquare, Facebook Places, Groupon and Google Places has changed the way people shop. It has also catapulted the idea of “localization” when it comes to business advertising.

5. Mobile becomes a social media lifeline. Social networks banned at work? Who cares, when you have a smartphone. “Social media breaks” are the new “cigarette breaks”

(5 out of 5) I would bet that 95% of your social network is connected through a smartphone application.

6. Sharing no longer means e-mail. Broadcasting information across social media channels will be more mainstream than emailing such information.

(5 out of 5) Every newspaper article, recipe, blog post, Youtube upload, ect. has the capapbility to be “shared” across more social media networks than you belong to. In addition, you can link up all the ones you do belong to, so that a “share” on Facebook automatically becomes a “share” on Twitter.