Posts Tagged ‘Twitter’


Are You on The Right Social Media Platforms?

In Uncategorized on July 19, 2012 by PALO creative Tagged: , , , , , , , ,

One of the biggest concerns we hear when it comes to social media is that clients don’t think they will have enough time to manage it. It’s true; social media can be time-consuming, overwhelming and an organizational nightmare. There are so many sites out there and it seems like a new one pops up every day. Unless you have an unlimited budget to outsource every aspect or to hire a large number of employees to manage it, you need to take a look at how your business is actually benefitting from each and every social media outlet.

Here’s how.

  1. Create a simple spreadsheet where you list all the sites you’re currently on.
  2. As you visit each social media tool note down how many fans, followers, likes or contacts you have.
  3. While you’re there, use the free analytics tools (if available) to get the stats on your reach, visits, views, interaction, comments etc (YouTube, Twitter, LinkedIn and Facebook all have analytics tools).
  4. Check your Google Analytics stats (it’s free) to look at your key referring sites to see how many visitors the likes of Twitter and Google Plus actually send you each month (look back over the last 3-6 months to see the trends).
  5. Also check which pages these sites are sending people to on your blog or website.
  6. If you’re using Su.Pr (Stumble Upon) or then check the number of clicks on your shortened links.
  7. Look at the level of interaction on your blog if you have one, i.e. comments, social shares ect.
  8. Assess how many minutes or hours you spend each day on these particular sites and whether this is paying off for you.
  9. Set some specific goals that you want to meet over the next 3 months in terms of community, click throughs and conversion. Then start getting strategic with your time spent on social media.

If you want to take it one step further, check out the demographics of people using each of the sites you are evaluating. Compare those with the demographics of your current and potential clients to make sure you are in the same places as your customers.



What’s Most Important For Brands Online

In Advertising News,Social Media News on May 20, 2011 by PALO creative Tagged: , , , , , , ,

In “The 2011 State of Inbound Marketing” Hubspot surveyed companies in North America to see what they thought was most important for them to participate in when it came to social media. Hubspot compared the answers from 2011 with the answers from 2009 and found that Digg, StumpleUpon and Myspace have become obsolete while Twitter, YouTube and Facebook have become more important. Still topping the list, however, was the company blog.


Hootsuite Down: Try These Other Twitter Platforms

In Social Media News on April 22, 2011 by PALO creative Tagged: , , , , , , ,

Amazon’s recent cloud crash caused Hootsuite to go offline. Hootsuite is a lifeline for many Twitter users and social media gurus. It allows us to link multiple social media accounts, monitor those accounts in a one stop shop atmosphere and schedule tweets. Here are 5 other tools that will help save your sanity if this ever happens again.

1. Twuffer: lets you schedule tweets on a clean interface and is free to use

2. Future Tweets: similar to Twuffer, it allows you to schedule tweets

3. Buffer: an easier way to schedule, Buffer will schedule the tweets for you throughout the day

4. BinReminded: schedule tweets to remind yourself about things you don’t want to forget

5. Twaitter: a little more complicated, but worth a look because it offers a few more nice add-ons.



The Study of Social Influencers

In Social Media News on April 15, 2011 by PALO creative Tagged: , , , , , , ,

PeopleBrowsr created a cartoon all about the history of and changes made in the social media world. Here it is (minus the drawings).

2009 Influencer: Most friends: The one with the most friends was champion

2010 Influencer: Engaged Friends: The one communicating with the most friends was champion

2011 Influencer: Contextual Relevance: The one with the most friends talking about a topic or brand

Influencers are good at……Engaging in Conversation (@replies), Complimenting and Sharing (RT’s)


Bringing influence to new media. Brian Solis engages the blogging community with his early understanding of the new media revolution

Paying for influencers. Dec. Yelp paid reviews


Consumers as Industry Influencers. Nov. Beacon targeted ads on Facebook


Mommy Bloggers rise up. Nov. Motrin Mammas “No, Motrin, my sling doesn’t give me back pain but you give me a pain in the butt.”


Celebrity Power. April. Ashton Kutcher challenged CNN in a race to a million followers and won.

April. Domino’s YouTube disaster, a prank video of an employee messing with food swept across the net and cost the company a fortune.


The ultimate social network influencer. Jan. “The age of privacy is dead” – Mark Zuckerberg

March. Little Brother v Big Brother, Julian Assange and Wikileaks released an edited version of Baghdad helicopter attack entitled collateral murder.

June. Influencer Perks, Virgin America gives away free tickets to influencers.

Nov. Influencers battling for audience, Calacanis v Arrington, the former conference partners went to war after Arrington sold Techcrunch and didn’t share the profit.

Fortune 500 CMO as an influencer, “branding a calf or branding a company…it aint so different.”


Facebook’s Comment Box Plugin Pros and Cons

In Social Media News on March 23, 2011 by PALO creative Tagged: , , , , , , ,

There are a lot of pros and cons to the Facebook Plugin Comment Box for businesses. Whether you are using it on your webpage or blog or whether you are using it to leave comments on other sites and blogs, you should be aware of the impact.

First let me explain how the comment box works.

At the bottom of a story posted on a website, there is usually a comment box. By adding the Facebook plugin, the comment box will allow people to sign in with their Facebook profiles to leave comments. You simply type your comment into the box and click the “Comment” button. You’ll be prompted to log in with Facebook, if you aren’t logged in already. Your comment will then be automatically published back to Facebook.

Taking it one step further, anyone who comments on your Facebook comment, will show up on the original website comment thread. The system is designed to give the user a better discussion experience. On the original site, you will see comments from your Facebook friends, friends of friends, and the most liked or active discussion threads first.


Facebook puts forth these features of the plugin.

Social relevance – the new plugin uses what Facebook calls “social signals” to prioritize comments on posts. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom

  • Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. Comments then stay sync’d between the two sites.
  • Moderation – Facebook has included a robust set of moderation tools, including visibility settings (comments can be set to be visible to everyone or set so that people only see those from people in their social graph), blacklisting words and banning users. People can also self-moderate, hiding comments that they don’t want to see

Here are the Pros and Cons that I see linked to the Facebook Plugin Comment Box.


Using facebook as a page. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites.

Broader reach of business and user comments. Companies can significantly affect the tone and course of a discussion by participating in it and giving their side of things.

Two way integration. When a brand comments on an external site and syndicates the comment back to their Facebook Page, people who reply to that comment via Facebook will become integrated with the comment stream on the website.

Less spam. Facebook’s new comment plugin offers the potential to reduce spam comments by forcing users to connect to their Facebook account when leaving a comment. The additional transparency offers the potential of reducing spam comments and comment trolls.



Huh? There’s lots of potential for confusion, and controversy, when people realize their comments don’t just reside within the protective, search-resistant walls of Facebook.

Watch what you say. Community managers themselves need to take extra care when posting comment replies, in the knowledge they may be synchronized on another site.

No synchronization. If Facebook changes things around, or if you change comment plugins, you will lose the comments people have previously left on your site.

Facebook in charge. The prioritization of comments by the social graph runs the risk of not providing dissenting opinions when it comments to debates on content.


Happy Birthday Twitter!

In Social Media News on March 22, 2011 by PALO creative Tagged: , , , , , , ,

Twitter turns 5 today. It all started with the first tweet from @Jack and has now grown into a 200+million users habit. It slowly climbed to 1 billion tweets by year 3, but today it hits 1 billion every 7 days. Check out the birthday video made especially for this occasion.


Adding Social Media to Your Next Charity Event

In Social Media News on March 11, 2011 by PALO creative Tagged: , , , , , , , ,

A post came across the PALO Creative Twitter feed asking for suggestions on what a company could do when they participated in the local Relay For Life race. They were looking for something different, creative and that incorporated social media. After a brief brainstorming session, I came up with the following ideas. Let me know if you love them, hate them, or have any to add.

1. Print qr codes on team tee-shirts that take people to your Facebook page and make a monetary donation for every new like.

2. Have a tent at the event and sell baked goods with QR codes on them that take people to a special landing page. Donate the profits to the cause.

3. Make a Flip video of interviews of participants about why they are participating.  Post the, on your social media outlets.

4. If it’s a longer race, document your training and have your followers vote on who they think will “win” the race.

5. Have a best photo caption contest from the event. Snap a crazy photo, post it on your Facebook page and ask people to create a captionst for a chance to win something. For every caption posted, make a donation to the cause.