Posts Tagged ‘Social media’


Email Marketing: Exporting Linkedin Contacts Into Outlook Email Groups

In Uncategorized on January 29, 2013 by PALO creative Tagged: , , , , , , , ,


Here is an incredibly easy, step-by-step guide to help you send e-mail to your Linkedin Contacts as an entire group. This is a fantastic way to utilize mass-mailing-marketing-efforts to spread the word and get your message across to people that most likely know and even trust you. Enjoy!




1) From LinkedIn home page, click “Contact” menu bar item. From the contact page, click “Export connections” at the lower right of the page. 



2) Choose “Microsoft Outlook (.CSV file)” and click “Export” button. 



3) Click “Save” button, then the “Open Folder” button.



4) Copy the path from the Windows Explorer window. Image


5) In Outlook 2010, click File –> Open –> Import. 



6) Choose “Import from another program or file” then click “Next” button. 



7) Paste the path then browse to the file, leaving the default option. 



8) Make sure you select “Contacts”



9) Leave the defaults and click “Finish” button.



10) Monitor progress and watch for errors. Dialog box disappears when successful. 



11) Open “Contacts” section in Outlook and click the “New Contact Group” menu icon.



12) Enter a name for the group and click “Add Members” menu item. Choose “Outlook Contacts” from the list that appears. 



13) Mass select desired members of the group, click the “Members” –> button to populate the field, then OK. 



14) Be sure to “Save & Close” the group. 


TIP: When you e-mail this group, make sure you place them in the BCC group so recipients cannot see either other. 


For more tips and tricks with marketing, social media, graphics design, interactive, and video – check out our Facebook, Youtubeand Linkedin pages. 



Are You on The Right Social Media Platforms?

In Uncategorized on July 19, 2012 by PALO creative Tagged: , , , , , , , ,

One of the biggest concerns we hear when it comes to social media is that clients don’t think they will have enough time to manage it. It’s true; social media can be time-consuming, overwhelming and an organizational nightmare. There are so many sites out there and it seems like a new one pops up every day. Unless you have an unlimited budget to outsource every aspect or to hire a large number of employees to manage it, you need to take a look at how your business is actually benefitting from each and every social media outlet.

Here’s how.

  1. Create a simple spreadsheet where you list all the sites you’re currently on.
  2. As you visit each social media tool note down how many fans, followers, likes or contacts you have.
  3. While you’re there, use the free analytics tools (if available) to get the stats on your reach, visits, views, interaction, comments etc (YouTube, Twitter, LinkedIn and Facebook all have analytics tools).
  4. Check your Google Analytics stats (it’s free) to look at your key referring sites to see how many visitors the likes of Twitter and Google Plus actually send you each month (look back over the last 3-6 months to see the trends).
  5. Also check which pages these sites are sending people to on your blog or website.
  6. If you’re using Su.Pr (Stumble Upon) or then check the number of clicks on your shortened links.
  7. Look at the level of interaction on your blog if you have one, i.e. comments, social shares ect.
  8. Assess how many minutes or hours you spend each day on these particular sites and whether this is paying off for you.
  9. Set some specific goals that you want to meet over the next 3 months in terms of community, click throughs and conversion. Then start getting strategic with your time spent on social media.

If you want to take it one step further, check out the demographics of people using each of the sites you are evaluating. Compare those with the demographics of your current and potential clients to make sure you are in the same places as your customers.


Social Media Optimization

In Advertising News,Social Media News on May 23, 2011 by PALO creative Tagged: , , , , , , ,

I recently listened to a Hubspot webinar about the future of social media. The webinar confirmed and expanded on points that I have been trying to convey to clients about how much social media drives search engine optimization. At PALO, we have always told our clients that when it comes to websites, the motto “If you build it, they will come” does NOT work. You have to tell people AND search engines that you are there.

It’s archaic to think that as long as your site has the right metatags and key words and you submitted it to the major search engines you should be at the top of search engine results. Today, search engines are crawling social media sites and online interaction and pushing companies that participate in these to the top of the lists. Businesses now have to think about social media optimization.

The importance of likes on various social networks will equal links. The shift from SEO to SMO has been recently backed up by introducing Goolge +1 . This is the new search idea of browsing the website that your friends recommend. Therefore, even if you do not believe in social media, but you do believe in SEO, ranking higher in SEO in the future will require more social engagement.

So what you as a marketer have to do with all of this information? Stop thinking as an advertiser and start thinking as a publisher or a socializer. Stop talking to your customers and interact with them by committing to your inbound strategy.


What’s Most Important For Brands Online

In Advertising News,Social Media News on May 20, 2011 by PALO creative Tagged: , , , , , , ,

In “The 2011 State of Inbound Marketing” Hubspot surveyed companies in North America to see what they thought was most important for them to participate in when it came to social media. Hubspot compared the answers from 2011 with the answers from 2009 and found that Digg, StumpleUpon and Myspace have become obsolete while Twitter, YouTube and Facebook have become more important. Still topping the list, however, was the company blog.


Millennial Shopping Habits

In Advertising News on May 5, 2011 by PALO creative Tagged: , , , , , , , , ,

A recent study about Millennial shopping habits found some new truths.

Myth: They are impulsive

Fact: They spend a significant amount of time researching products and reviews. They also spend time talking with others about a product and sharing their own reviews

Myth: Parents run their lives

Fact: They feel they are influencing their family and friends just as much as family and friends are influencing them.

Myth: There is a difference between a 17 year old and a 27 year old

Fact: They all shop in terms of immediacy. The idea that “I am in a store. I have my smartphone. I can compare prices and read reviews right now before I purchase.” is exactly the same across the board.

Myth: They are frivolous shoppers

Fact: They have become bargain hunters. They were the hardest hit during the recession and it is widely believed they will remain “smart consumers.” They shop in terms of value not price.

Technology will be the biggest story coming from the Millennials. They are starting to get over the recession and are loosening their purse strings a bit. However, tech tools are giving them the power to be a smarter shopper and the world is so much bigger to them yet at the same time smaller because of technology. While they are very tech-savvy, a place remains for traditional media. In this study, 57% said TV was the first place they heard about a product or service. Brands should remember three things if they want to reach Millennials: authenticity, expression and quality.

The study, done by Pamela Marsh and Erin Bilezikjian-Johnson, was part survey, part interviews and part online discussion.


Hootsuite Down: Try These Other Twitter Platforms

In Social Media News on April 22, 2011 by PALO creative Tagged: , , , , , , ,

Amazon’s recent cloud crash caused Hootsuite to go offline. Hootsuite is a lifeline for many Twitter users and social media gurus. It allows us to link multiple social media accounts, monitor those accounts in a one stop shop atmosphere and schedule tweets. Here are 5 other tools that will help save your sanity if this ever happens again.

1. Twuffer: lets you schedule tweets on a clean interface and is free to use

2. Future Tweets: similar to Twuffer, it allows you to schedule tweets

3. Buffer: an easier way to schedule, Buffer will schedule the tweets for you throughout the day

4. BinReminded: schedule tweets to remind yourself about things you don’t want to forget

5. Twaitter: a little more complicated, but worth a look because it offers a few more nice add-ons.



The Study of Social Influencers

In Social Media News on April 15, 2011 by PALO creative Tagged: , , , , , , ,

PeopleBrowsr created a cartoon all about the history of and changes made in the social media world. Here it is (minus the drawings).

2009 Influencer: Most friends: The one with the most friends was champion

2010 Influencer: Engaged Friends: The one communicating with the most friends was champion

2011 Influencer: Contextual Relevance: The one with the most friends talking about a topic or brand

Influencers are good at……Engaging in Conversation (@replies), Complimenting and Sharing (RT’s)


Bringing influence to new media. Brian Solis engages the blogging community with his early understanding of the new media revolution

Paying for influencers. Dec. Yelp paid reviews


Consumers as Industry Influencers. Nov. Beacon targeted ads on Facebook


Mommy Bloggers rise up. Nov. Motrin Mammas “No, Motrin, my sling doesn’t give me back pain but you give me a pain in the butt.”


Celebrity Power. April. Ashton Kutcher challenged CNN in a race to a million followers and won.

April. Domino’s YouTube disaster, a prank video of an employee messing with food swept across the net and cost the company a fortune.


The ultimate social network influencer. Jan. “The age of privacy is dead” – Mark Zuckerberg

March. Little Brother v Big Brother, Julian Assange and Wikileaks released an edited version of Baghdad helicopter attack entitled collateral murder.

June. Influencer Perks, Virgin America gives away free tickets to influencers.

Nov. Influencers battling for audience, Calacanis v Arrington, the former conference partners went to war after Arrington sold Techcrunch and didn’t share the profit.

Fortune 500 CMO as an influencer, “branding a calf or branding a company…it aint so different.”