ABI Research estimates that by 2015, shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones. The increase in user-friendly applications and websites will likely contribute to the upswing. However, some retailers have already accomplished this. Here are five m-commerce sites that have mastered the mobile shopping phenomenon.
1. Amazon. Consistently on the list of best-performing mobile sites, with fast response times and reliable availability.
2. Crate and Barrel. This site includes a gift idea section, bridal registries and management, and product detail pages that include reviews.
3. JCPenny. Shoppers can find a store, sign up for mobile alerts, track orders, and view weekly deals from the site.
4. REI. Like the e-commerce site, there’s a handy section that tells you what people purchasing that item also bought. But what really makes this site special is the expert advice section.
5. Target. Also one of the top performing mobile sites. It makes it easy to save a buck, with Daily Deals and Weekly Ads both featured prominently.
If you want to save some money, check out these price comparison apps.
- ShopSavvy. Scan barcodes with your phone to compare prices across 20,000 retailers.
- TheFind. Allows you to find nearby store carrying the products your searching for and compare online prices.
- Compare Me. Helps you figure out the better deal when you have two items of varying volumn.
- Where to Shop. Lists over 400 million products at 500,000 online stores and 30,000 brick-and-mortar stores for you to compare prices.
- Milo. Compare prices at popular retailers like Macy’s Walgreens, and Nordstroms.
Happy Shopping. Check back for my next post about how retailers can reach shoppers using m-commerce.
PALO Creative 