Posts Tagged ‘Mobile phone’

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Mobile Apps: Why Your Company Needs One and How to Get One

In Tech News on June 6, 2012 by PALO creative Tagged: , , , , , , ,

Recently, we participated in a Technology Workshop that focused on mobility and the BYOD movement. A big part of this movement is understanding how your business can benefit from letting employees use their own smartphone devices. In addition, CEOs and CIOs are trying to wrap their heads around the security aspect of BYOD.

During the workshop, the biggest realization that came to light was that employees are using their own devices at work and for work related things whether companies have a policy on it or not. Naturally, companies want to know how they can capitalize on this. The other big question coming from CEOs was how to get an app for their company.

If you missed the event, here is our presentation on mobile phone app development, why you need it and how to get it.  Mobile App Dev 2012

 

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Study on Moms Will Change How Marketers Reach Them

In Advertising News on April 7, 2011 by PALO creative Tagged: , , , , , , , , , ,

In a recent study about moms and their mobile habits, BabyCenter found that becoming a mom is a trigger for embracing the mobile devices. The study cites Morgan Stanley data that estimates 2011 will be the year where more smartphones and tablets will ship than notebooks and desktops. Advertisers better pay close attention to this study because it will change the way they approach brand marketing.

Here are the highlights from the study.

  • Half of the moms surveyed said they purchased a smartphone as a direct result of becoming a mom.
  • While the camera was the most important thing on the phone, apps went from not needed to essential.
  • 62% of moms said they change brands when they have kids.
  • 68% use their smartphones while shopping.
  • 46% said they want to get information about products when they are in the moment of shopping for them.
  • 46% took some form of action after seeing an ad on their digital device.

The study found a big correlation between having a smartphone and moving toward a more digital mix of media consumption. Moms today are on a mobile mission.

Articles

The Alpha Mom and How to Reach Her Through Advertising

In Advertising News on March 23, 2011 by PALO creative Tagged: , , , , , , ,

As the primary person in charge when it comes to day-to-day purchasing decisions, moms also make up an increasingly popular market segment for advertisers.  Traditionally, advertisers connected with moms at home through television, radio, and print advertising. However, with the advent of internet-enabled phones, social communication platforms, and digital publications, advertisers are faced with a new type of mom:”Alpha Mom.”

This new group of Moms is college-educated, tech-savvy, and wants to be involved with their children’s lives yet engage in a more active role outside of the home.  Alpha Moms are constantly on the go, and this difference in habit from traditional stay-at-home Moms presents a new challenge for advertisers looking to keep up with this audience.

In a recent study by Burst media, moms said that “online ads promoting products geared towards the family and home fall flat” and “Moms found these ads ‘irrelevant or distracting’,” but that “Online ads that offer product coupons, sales promotion codes and/or other incentives resonate better with moms.” Other Burst Media findings highlight moms’ reliance on social media, niche websites, and mobile devices, including 60% of moms saying that they like Facebook ads the best.

But, as with anything, there are rules to follow if you want to reach the all-powerful mom.

-Brands must enter into a two-way dialogue that shows it is listening and responding to mom’s needs regarding its product
-Moms like transparency in a brand
-Moms like a brand to be relevant to their lives.  Fill a need, answer a question, value her opinion
-Don’t waste mom’s time.  Get right to the point.  Be genuine and honest
-Moms think logically and emotionally.  Both need to be addressed when talking with mom
-Don’t overload mom with too many updates
-Offer clear value through money-saving coupons

Remember, moms are social media power users – they are savvy, shrewd, and not likely to be as easily fooled by advertising gimmicks.

Here are some ways to reach out to moms.

1.     Give her what she wants. If she loves social media and coupons then give her coupons via Facebook and Twitter.

2.     Be a resource for her. Moms scour the web looking for the latest recipes and how-to tips. Make sure whatever message you are putting out there is helpful to her.

3.     Build a community. Moms love to share with other moms. Create a space for them to talk amongst themselves. Check out Pampers’ MommyCast.

4.     Promote something cause worthy. Recycling tips, facts about energy saving aspects of your product, ect.

5.      Use the mobile phone. Moms are on the go these days and need instant access to deals and news via their phones. Offer text message deal alerts and QR code scanning for coupons.

6.     Make it personal. Let moms share videos and pictures and personal stories. Check out MomsRising.org, which ran a campaign that let you personalize a video. Or personalize to Mom’s needs and lifestyle like Scotch-brite’s “Cleaning Personality” Campaign.

7.     Finally, make sure moms can find you. Prominately display your social media efforts so people know you are doing it.

 

Articles

Human Behavior and Marketing

In Advertising News on March 11, 2011 by PALO creative Tagged: , , , , , , , , ,

Remember when you used to get sent to your room when you got in trouble? You would storm off, slam the door and complain to your favorite stuffed animal or doll. There probably wasn’t much to do in your bedroom besides read a book or sulkily stare out the window. Today, however, it seems like punishment for kids and teenagers would be banishment FROM their rooms.

Bedrooms have become kids and teens plugin to their social network. They spend most of their time in their bedrooms online, on their phone and absorbing pop culture. Teens have their own cell phones. Even for kids between ages 10 and 14, cell phone ownership exceeds two-thirds. Three-quarters of kids between the ages of 8 and 18 have TV’s in their rooms, and the rate of bedroom TV’s for kids under 12 is 55%, and growing fast. As for computers, we know that (at least) one-third of kids have their own desk-tops or laptops with Internet access. And that doesn’t count the “smart phones,” or “X-Box Live” systems (which can connect kids to each other internationally).

Today’s primary influences are friends, pop culture, instantaneous news information, and…friends, again (in that order). Kids pretty much have everything they need right at their fingertips (literally) while perched comfortably on their beds or desk chairs.

So, what’s my point here? A large part of marketing is studying human behavior. What are people doing, why are they doing it and what is driving them to it? Here are five of the most common human behaviors you should be harnessing with your marketing.
1. People seek unity by group action.

2. People react best under pressure of deadlines.

3. People give incomplete attention.

4. People glance instead of read.

5. Most people like the feeling of power.

 

 

 

 

Articles

How Retailers Can Capture the Mobile Shopper

In Tech News on January 21, 2011 by PALO creative Tagged: , , , , , , ,

A wait-and-see approach to m-commerce can be dangerous for retailers.

Currently, only 12% of major retailers (5% of all retailers) have developed a mobile site, while a report from Adobe indicates that more than 80% of businesses in a cross-section of industries are planning or have already deployed a mobile website. If you compare these numbers to the number of people shopping on their phones, you will quickly realize retailers are leaving money on the table.

Here are some tips retailers must think about in order to reach customers where they are shopping.

1. Know who is visiting and shopping on your current site. Use analytics to figure out how they are getting to your site and what functions they are using once there.

2. Know when and why your target audience uses its mobile devices. This will help you plan special promotions and loyalty rewards, as well as make your mobile site relevant to consumers.

3. Focus initially on four core areas: the ability to browse through your product catalogue, search capability, product information and a store locator with contact information.

4. Have a mobile commerce objective. Sounds simple but its necessary when planning out your mobile strategy.

5. Make things quick during the checkout process by letting users rapidly enter billing and shipping information.

6. Make sure your site is accessible via any mobile device.

7. Offer mobile-based loyalty programs and rewards. People are more likely to act on something if they have an incentive. Keep people coming back to your site by giving them a good user experience and letting them know you appreciate their business.

8. Understand the difference between m-commerce and e-commerce. You cannot just lift your e-commerce site up and transfer it. You must realize that people use their phones differently then they use their computers.

9. If you aren’t ready to take on m-commerce, at the very least, make sure your current site is mobile-friendly.

Articles

How To Shop On the Go

In Advertising News,Tech News on January 21, 2011 by PALO creative Tagged: , , , , , , , , , ,

ABI Research estimates that by 2015, shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones. The increase in user-friendly applications and websites will likely contribute to the upswing. However, some retailers have already accomplished this.  Here are five m-commerce sites that have mastered the mobile shopping phenomenon.

1. Amazon. Consistently on the list of best-performing mobile sites, with fast response times and reliable availability.

2. Crate and Barrel. This site includes a gift idea section, bridal registries and management, and product detail pages that include reviews.

3. JCPenny. Shoppers can find a store, sign up for mobile alerts, track orders, and view weekly deals from the site.

4. REI. Like the e-commerce site, there’s a handy section that tells you what people purchasing that item also bought. But what really makes this site special is the expert advice section.

5. Target. Also one of the top performing mobile sites. It makes it easy to save a buck, with Daily Deals and Weekly Ads both featured prominently.

 

If you want to save some money, check out these price comparison apps.

  1. ShopSavvy. Scan barcodes with your phone to compare prices across 20,000 retailers.
  2. TheFind. Allows you to find nearby store carrying the products your searching for and compare online prices.
  3. Compare Me. Helps you figure out the better deal when you have two items of varying volumn.
  4. Where to Shop. Lists over 400 million products at 500,000 online stores and 30,000 brick-and-mortar stores for you to compare prices.
  5. Milo. Compare prices at popular retailers like Macy’s Walgreens, and Nordstroms.

 

Happy Shopping. Check back for my next post about how retailers can reach shoppers using m-commerce.

Articles

E-Commerce Becomes M-Commerce

In Advertising News,Tech News on January 21, 2011 by PALO creative Tagged: , , , , , , , , , , , ,

They don’t call it the “Crackberry” for nothing. I am constantly on my phone, and not just the typical, waiting in line or playing backseat driver times. Sometimes I catch myself replying to an email on my phone while I am sitting in from of my computer with my desktop email open. I blame the fact that my phone notifies me of absolutely every little type of communication sent my way. It catches my attention quicker than my desktop computer can. The more you use something the more you become reliant on it. My smartphone is quickly becoming my go-to device for daily internet activities.  And one of my favorite activities is shopping. According to recent studies, I am not the only one browsing my phone for the latest deals and newest arrivals.

Advertising Age reports that the number of online shoppers making a purchase from their phones increased more than five-fold this season to 11%. But significantly more than that, 33% of respondents in a survey conducted by ForeSee Results said they had used their phone to access a retailer’s site, many for the purpose of comparing prices or products.

Likewise, barcode scanning and check-ins continued to ramp up over the holidays. ScanBuy, mobile barcode solution provider, estimates that between 30% and 40% of all smartphone users have downloaded a barcode-scanning app.

So, who’s utilizing m-commerce? According to a recent study by the Princeton Survey Research Associates for the Pew Research Center‘s Internet and American Life project, 95% of 18- to 29-year-olds who own cell phones send or receive text messages while 52% send emails, and 20% said they have purchased items through their phones.

But it’s not just for the kids. Pew found that adults aged 30 to 49 are among the fastest-growing group using mobile-data applications. Six of every 10 adults said they use their phones to access the Internet, a 12% increase from a 2009 survey. About 11% said they had used their phone to make a purchase. Some 10% use their phones to access their Twitter or Facebook accounts. Nearly 65% this year said they research promotions on their phones while another 42% said they would browse for products.

That’s a lot of numbers! Basically, all these statistics mean that if you are a retailer and don’t have a mobile presence you are leaving money on the table. If you are in the advertising business, you need to start re-targeting people where they shop. And if you are a web development company, you should make sure that when you design sites you think about how they will look on a mobile phone.

Up next: Best mobile apps and sites for shopping.