Recently, we participated in a Technology Workshop that focused on mobility and the BYOD movement. A big part of this movement is understanding how your business can benefit from letting employees use their own smartphone devices. In addition, CEOs and CIOs are trying to wrap their heads around the security aspect of BYOD.
During the workshop, the biggest realization that came to light was that employees are using their own devices at work and for work related things whether companies have a policy on it or not. Naturally, companies want to know how they can capitalize on this. The other big question coming from CEOs was how to get an app for their company.
If you missed the event, here is our presentation on mobile phone app development, why you need it and how to get it. Mobile App Dev 2012
People have embraced mobile banking and shopping, it seems, without any caution. It is a completely different attitude from when credit card-esq transactions first became available over the internet. That means, people have completely changed the way they feel about the safety of the internet and have become much more comfortable doing business across it.
And companies stand to profit from this, if they jump in the mobile game. No longer can you build an awesome website without thinking about how it will look and function on a smartphone or tablet. A recent study showed just how many people trusted and used mobile services for business transactions.
The number of Americans who accessed financial accounts (bank, credit card, or brokerage) via mobile devices reached 29.8 million at the end of 2010, a 54 percent increase over 2009, according to a new report from comScore. Mobile has become an increasingly important access channel with 36 percent of mobile credit card users and 26 percent of mobile banking customers indicating it is their primary method of accessing their accounts.
As brands compete for customer loyalty in this competitive market, marketers will need to focus on continually improving the mobile customer experience. In order to give them what they want, companies need to add a mobile development aspect to their web budget.
Here are some things to think about:
Understand how your target audience is going to interact with you online. Would they rather have an app or access your URL address on their phone/tablet?
When shopping around for a company to build your website, pick one that also develops mobile apps.
Consider investing in social media and a mobile app rather then a website.
Tell people about your online services and how/what can be accessed via mobile devices.
“There’s an app for that” has a whole new meaning on a regional level spanning across a national platform. PALO Creative has developed a new mobile application that recently hit the market for a large manufacturing corporation. HoseFinder, created for Parker Hannifin Corporation’s Hose Product Division, makes it fast and convenient to search for hydraulic hose products and information while on the go or in the field. The application features the abbreviated S.T.A.M.P. selection process, enabling the user to specify preferred Size, Temperature and Pressure criteria. Parker Hannifin is the first hose manufacturer to market this type of smartphone app, specifically developed for the iPhone but is available for the Blackberry and Andorid phones as well.
PALO Creative’s interactive director Nick Miller spearheaded the development. He said it was a great opportunity to help a product-based company get new merchandise to the market instantly. “In the past, when a product was launched, it would take about 18 months for distributors to see it. But now, they can have all the updated information at their fingertips immediately, as well as, where the distributor is located to purchase it,” Miller said.
PALO discovered the opportunity for this mobile app solution because the Hose Products Division of Parker Hannifin wanted a way to mobilize itself and its sales staff. After some initial research, PALO’s interactive team developed an app that allows consumers to search for hoses, fittings and crimpers by size, temperature and pressure. Rob Palowitz, PALO’s president, said, “Having the hose product selection in the palm of your hand dynamically takes sales support to another level that ultimately should provide long term customer loyalty”.
Users of the app can also look through the Hose Division’s technical video library, find the nearest distributor to them and with a quick one touch, send the information to an email address.
Try it online.