Posts Tagged ‘marketing’


Email Marketing: Exporting Linkedin Contacts Into Outlook Email Groups

In Uncategorized on January 29, 2013 by PALO creative Tagged: , , , , , , , ,


Here is an incredibly easy, step-by-step guide to help you send e-mail to your Linkedin Contacts as an entire group. This is a fantastic way to utilize mass-mailing-marketing-efforts to spread the word and get your message across to people that most likely know and even trust you. Enjoy!




1) From LinkedIn home page, click “Contact” menu bar item. From the contact page, click “Export connections” at the lower right of the page. 



2) Choose “Microsoft Outlook (.CSV file)” and click “Export” button. 



3) Click “Save” button, then the “Open Folder” button.



4) Copy the path from the Windows Explorer window. Image


5) In Outlook 2010, click File –> Open –> Import. 



6) Choose “Import from another program or file” then click “Next” button. 



7) Paste the path then browse to the file, leaving the default option. 



8) Make sure you select “Contacts”



9) Leave the defaults and click “Finish” button.



10) Monitor progress and watch for errors. Dialog box disappears when successful. 



11) Open “Contacts” section in Outlook and click the “New Contact Group” menu icon.



12) Enter a name for the group and click “Add Members” menu item. Choose “Outlook Contacts” from the list that appears. 



13) Mass select desired members of the group, click the “Members” –> button to populate the field, then OK. 



14) Be sure to “Save & Close” the group. 


TIP: When you e-mail this group, make sure you place them in the BCC group so recipients cannot see either other. 


For more tips and tricks with marketing, social media, graphics design, interactive, and video – check out our Facebook, Youtubeand Linkedin pages. 



What’s Most Important For Brands Online

In Advertising News,Social Media News on May 20, 2011 by PALO creative Tagged: , , , , , , ,

In “The 2011 State of Inbound Marketing” Hubspot surveyed companies in North America to see what they thought was most important for them to participate in when it came to social media. Hubspot compared the answers from 2011 with the answers from 2009 and found that Digg, StumpleUpon and Myspace have become obsolete while Twitter, YouTube and Facebook have become more important. Still topping the list, however, was the company blog.


E-Mail Marketing Challenges and Opportunities

In Advertising News on April 1, 2011 by PALO creative Tagged: , , , , , , ,

Some marketers think e-mail marketing is becoming a thing of the past. After all, we have become so inundated with e-mail and most of us have more than one e-mail account. I will be the first to admit that I blindly go through my emails and delete clothing store ones, entertainment venue ones, ect.

However, some brands and companies rely heavily on e-mail marketing. Groupon’s entire business is based on it. Once in a while I will click through a restaurant email to see what specials they are running or a travel agent email to see what cities are on sale. But the question has to be asked; could I get the same information via social media sites like Facebook rather then letting my inbox fill up. And for companies, are the response rates higher for sales, specials and goings-on on Facebook or on e-mail.

In the next 12 months, B-to-B marketers will face the following broad challenges in their e-mail marketing campaigns.

1. Delivering highly relevant content

2. Measuring the ROI on e-mail marketing programs

3. E-mail deliverability

4. Expanding opt-in mailing lists

5. Database integration with e-mail systems

6. Competition with social media for recipient’s attention

7. Activities related to e-mail reputation (e.g., blacklist, whitelist, spam rating)

8. Combining SEO technology with e-mail marketing

9. Spam issues

10. Working on an international version of your e-mail marketing program.


information from B-to-B magazine


Websites: What’s Right for Your Business

In Company News on March 2, 2011 by PALO creative Tagged: , , , , , , , , ,

PALO shows websites should not be cookie cutter

PALO Creative announces the release of two new local business websites. These sites add the list of more than 100 local, regional and national websites PALO has designed over the last few years. and were created for Blue Wolf Tavern of Boardman, Ohio. Through richly colored graphics and high definition picture galleries, PALO was able to design a site that gives users a food experience rather than just menu information. The site is part of a new branding initiative PALO is developing that includes a new logo, collateral materials and TV commercials. was created for a new business opening in March in Boardman. Skedaddles Indoor Playground is an indoor playground environment for kids 8 months to 8 years old. The website is a perfect example of a small budget, informational site that still has a big impact. Bright colors and easy-to-use navigational tabs capture the feel of simple playtime fun.

“The biggest thing to remember when deciding to build a website is that it’s not one size fits all,” said PALO President Rob Palowitz. “You need to decide what type of site, how deep is it and what programming functionality makes sense for your business. You have to take into consideration your target audience and their actions on and offline to see if you can capture them and their “likes”.

PALO Creative continues to develop custom websites and smartphone applications, some with e-commerce or m-commerce solutions and others with social media integration and easy to use administration portals. PALO also utilizes market research and web analytics in order to make sure the target audience is reached and clients can see their immediate return on investment (ROI).


Belly Up To Your Clients; Face-to-Face Marketing Tips

In Advertising News on February 16, 2011 by PALO creative Tagged: , , , , , , , , , ,

Grassroots marketing has always carried a small price tag, however many overlook the amount of time that goes into a successful campaign of this nature. Many think the best way to accomplish this kind of marketing is to hit up the social media platforms. While this is true, it is also important to note that traditional belly-to-belly marketing is still alive and well.

Today, when we talk about “building relationships” the discussion often includes words like “fans” “likes” “followers” and “characters”.  People want to know how they can drive business through Facebook. Twitter, Linkedin and any other of the million social media avenues. After all, these are free and only require the time spent. But there are plenty of situations where social media should not be your first or your only answer.

A brand-new business or one that has just moved to a new location or opened a new franchise are examples of organizations that should use traditional grassroots marketing. Traditional grassroots marketing includes things like passing out fliers or appearing as a guest on a local radio show, as opposed to buying advertising on the same radio station or buying TV ad space.

A successful campaign uses people to spread the word and has a VERY personal feel. So, if you are new in town, try some of these traditional grassroots marketing before jumping on the social media bandwagon.

Get local: target your marketing efforts down to the neighborhood level. Hang flyers in the neighborhood.

Get involved: participate in the community to generate visibility and good will. Reach out to school and other local volunteer groups or organizations. Sponsor a youth hockey team, or get involved with local events and activities.

Get personal: as much as possible, market on a one-to-one, face-to-face basis

Here are some tips and techniques to get you started:

Use local city-specific Web sites and local portals

City and town Web sites, as well as local versions of major portals, are growing in number and popularity.

Volunteer, serve on local boards, participate in your local Chamber of Commerce and work for local charities as a way to grow your grassroots marketing efforts. You may find that your neighbors become your customers.


Nonprofits and Social Media

In Social Media News on February 10, 2011 by PALO creative Tagged: , , , , , , , , ,

Mobilizing volunteers or donors can be difficult for non-profit organizations. There never seems to be enough staff or resources to carry out all the great ideas organizations have. But, sometimes nonprofits need a little creative help coming up with marketing ideas to reach out to people and encourage them to get involved. Here is a list, compiled from a few different sources, of ways to expand and engage your audience.

Make donating fun. People love to let their friends and followers know what they are doing, so why not add a “share” button to your website or social media site. That way, when people make a donation or sign up to volunteer, they can easily share the activity with others. Check out Giving Impact and givezooks.


Don’t make people give to share. Check out Tweetsgiving. They asked people to tweet what they were grateful for with a link back to, which helped to spread awareness.


Target your “ask”. Facebook, like email marketing services, allows you to target your message to a specific subset in your fanbase. You can choose by location, gender and age.


Measure your “ask”. Measure traffic, clicks, average donation amounts and number of donations so you can refine your approach over time. Google analytics is simple to set up and use for your website. Facebook provides great analytics for Facebook pages and advertisements.


Show and Tell. Everyone loves a good story, but it can be hard to tell in 140 characters. So incorporate pictures and videos whenever possible. Use real examples of people you have helped and situations you have improved.  If you are asking for donations, show people exactly what their donation will buy. It creates a direct line of site between donation and impact.

Don’t forget….

Tell people you have joined the social media network! Let people know you are out there and encourage them to connect with your organization. Ask them for their input and feedback. Listen.


How much work does it take to make an impact on social media and is it worth it? A recent study found the following after surveying and monitoring 10 nonprofit organizations’ Facebook pages.

Organizations posted to their Facebook pages an average of six times per week and tweeted four to five times per day.

Each week, an average of 2.5% of each organization’s Facebook fans took action (i.e. contributed wall posts, “likes” or comments).

Organizations in the study saw both faster growth and higher churn of their social media audiences than is typical with email lists.  Facebook fan bases grew by an average of 3.75% each month and Twitter followers grew by 9% per month. But 2% of Facebook fans removed themselves or hid the news feed each month.

In this sample, the more organizations tweeted, the more their followers retweeted them. Those retweets led to more new followers.




Want a Piece of the Millennial Generation?

In Advertising News on December 1, 2010 by PALO creative Tagged: , , , , , , ,

The millennial generation is one coveted by any company selling a product or service but has also proved to be the hardest to capture for marketers. This group of consumers, aged 15-30, are the first generation of “digital natives.” They grew up in the “no rules” households watching reality TV and reinventing cultural rituals such.

I’m still not sure whether I am happy or not to be a part of this generation. We aren’t exactly revered by other generations, just check out this piece by “60 Minutes”.

Regardless if you like us or not, we are 80 million strong, have deep spending pockets and college educations. This means marketers and businesses can’t afford to ignore us but also can not underestimate us.

At a recent advertising conference, head of MTV research, Nick Shore, shared some findings from his ongoing study titled “The Millennial Edge.” He offered five tips which I paraphrased below.  You can find the full descriptions here.

1. Smart and funny is the new rock ‘n’ roll

Humor is the necessary component to popularity in the digital age.

2. Running the bases backwards

Example: Hookups come before first dates now.

3. Reinvention tension

High volume of media means added pressure to reinvent oneself constantly and quickly. What Madonna did in 10 years,   Lady Gaga did in 10 minutes.

4. The invisible fence

No one ever drew that invisible “line” for millennials that, when crossed, consequences ensue. So, while the obsession with pushing the edge remains, the actual edge is missing.

5. Radically real

The line has been blurred between reality, hyper-reality and scripted content thanks to reality programming. Therefore, millennials are craving authenticity.