Posts Tagged ‘LinkedIn’


Email Marketing: Exporting Linkedin Contacts Into Outlook Email Groups

In Uncategorized on January 29, 2013 by PALO creative Tagged: , , , , , , , ,


Here is an incredibly easy, step-by-step guide to help you send e-mail to your Linkedin Contacts as an entire group. This is a fantastic way to utilize mass-mailing-marketing-efforts to spread the word and get your message across to people that most likely know and even trust you. Enjoy!




1) From LinkedIn home page, click “Contact” menu bar item. From the contact page, click “Export connections” at the lower right of the page. 



2) Choose “Microsoft Outlook (.CSV file)” and click “Export” button. 



3) Click “Save” button, then the “Open Folder” button.



4) Copy the path from the Windows Explorer window. Image


5) In Outlook 2010, click File –> Open –> Import. 



6) Choose “Import from another program or file” then click “Next” button. 



7) Paste the path then browse to the file, leaving the default option. 



8) Make sure you select “Contacts”



9) Leave the defaults and click “Finish” button.



10) Monitor progress and watch for errors. Dialog box disappears when successful. 



11) Open “Contacts” section in Outlook and click the “New Contact Group” menu icon.



12) Enter a name for the group and click “Add Members” menu item. Choose “Outlook Contacts” from the list that appears. 



13) Mass select desired members of the group, click the “Members” –> button to populate the field, then OK. 



14) Be sure to “Save & Close” the group. 


TIP: When you e-mail this group, make sure you place them in the BCC group so recipients cannot see either other. 


For more tips and tricks with marketing, social media, graphics design, interactive, and video – check out our Facebook, Youtubeand Linkedin pages. 



Are You on The Right Social Media Platforms?

In Uncategorized on July 19, 2012 by PALO creative Tagged: , , , , , , , ,

One of the biggest concerns we hear when it comes to social media is that clients don’t think they will have enough time to manage it. It’s true; social media can be time-consuming, overwhelming and an organizational nightmare. There are so many sites out there and it seems like a new one pops up every day. Unless you have an unlimited budget to outsource every aspect or to hire a large number of employees to manage it, you need to take a look at how your business is actually benefitting from each and every social media outlet.

Here’s how.

  1. Create a simple spreadsheet where you list all the sites you’re currently on.
  2. As you visit each social media tool note down how many fans, followers, likes or contacts you have.
  3. While you’re there, use the free analytics tools (if available) to get the stats on your reach, visits, views, interaction, comments etc (YouTube, Twitter, LinkedIn and Facebook all have analytics tools).
  4. Check your Google Analytics stats (it’s free) to look at your key referring sites to see how many visitors the likes of Twitter and Google Plus actually send you each month (look back over the last 3-6 months to see the trends).
  5. Also check which pages these sites are sending people to on your blog or website.
  6. If you’re using Su.Pr (Stumble Upon) or then check the number of clicks on your shortened links.
  7. Look at the level of interaction on your blog if you have one, i.e. comments, social shares ect.
  8. Assess how many minutes or hours you spend each day on these particular sites and whether this is paying off for you.
  9. Set some specific goals that you want to meet over the next 3 months in terms of community, click throughs and conversion. Then start getting strategic with your time spent on social media.

If you want to take it one step further, check out the demographics of people using each of the sites you are evaluating. Compare those with the demographics of your current and potential clients to make sure you are in the same places as your customers.


18 Reasons Why You Should Be on Linkedin

In Social Media News on May 5, 2011 by PALO creative Tagged: , ,

1. Professionalism, Professionalism, Professionalism. Posts are well thought out, very innate and devoid of grammatical errors!

2. It’s not frivolous as other networking sites are meant/made to be.

3. Additional functionality recently added to the company product and service pages. Having the ability to link to videos and back to your respective .com page is great from an SEO vantage point.

4. The groups! They give you the ability to reach out to people who are in the same markets, exchange thoughts and ideas and you get to know people who share the same or similar (business) goals and interests.

5. Reconnecting with people you used to work with.

6. It’s a fantastic information source, especially through like-minded group members.
Other professionals are usually very generous with their ideas and suggestions.

7. You can meet new networks that can bring good insights for business, and also tell the world your professional profile and share with the world what you do in life.

8. It’s a Modern Day Rolodex. LinkedIn provides an efficient way to maintain contacts and to communicate with them. You no longer need to search various places for contact information.

9. Features like the company filter allow you to connect with people at various companies and with others in specific industries.

10. In terms of business relations, it’s the best for professionals to groom and grow connections.

11. It helps your search rankings.

12. It’s not another Facebook. It sticks to its professional-business social network base, and its groups provide great value.

13. You can research industries and companies to which you want to sell and easily locate decision-makers.

14. You can have interesting debates and discussions on work-related matters.

15. Connect with important business contacts whom you wouldn’t normally feel comfortable cold calling but who are more than willing to establish a new relationship with you on LinkedIn.

16. Get support from like-minded professionals.

17. Voice and share your opinions, research/brainstorming,

18. It is a great way to build your reputation and garner support for it.


Quick Tips for Start-Up Marketing

In Advertising News on March 11, 2011 by PALO creative Tagged: , , , , , , , , ,

Recently, I was asked to give some quick 140 characters long tips for start-up marketing. So here is what I offered. Do  you agree with them or have any more to offer? Did you try any of these? If so, how did they work out for you?

  1. Go social. It’s the new grassroots marketing
  2. Use twitter’s search engine to target your audience
  3. Register yourself on twitter directories
  4. Facebook ads are gold mines for B to C companies, they are cheap and have great analytics
  5. Comment on blogs and sign comments with links to your blog
  6. Don’t forget about Linkedin, especially if you are B to B
  7. Use hootsuite or tweetdeck, ect to manage your accounts, it’ll keep you organized
  8. QR codes are fun. Be unique with them and put them on a hat, gloves, ect and use as sales collateral
  9. Don’t forget about your local business chamber
  10. Don’t forget about local media, people still like that third party endorsement


Best Apps to Increase Business Productivity

In Social Media News,Tech News on February 18, 2011 by PALO creative Tagged: , , , , , , , , ,

It’s tough getting prospective customers exposed to your product, service or cause, especially once you enter the realm of the Internet. It’s even harder keeping up with “need it yesterday” pace of life, thanks in part to social media. Luckily there are numerous tools available to help us stay connected and get in front of consumers and clients quickly and effectively. Here is a list of mobile applications that can help your business productivity and keep you sane.

Facebook – DUH! This is such a commonly used app that most smartphones come with it already installed.

HootSuite – This app is ground-zero for social media intelligence. It helps you manage multiple Twitter, Facebook, and other social media accounts in one place. It also provides automated content posting features and persistent search queries to keep tabs on partners and competitors. It also seamlessly integrates with its web version.

LinkedIn – Skip the business card with new introductions and always be prepared before entering any business meeting. You can search, invite, check updates, tag favorite connections and much more.

Foursquare – This geo-location app lets you check-in to places, write reviews, see who else is checked in near you, follow people and manage your own brick-and-mortar location. As the owner of a brick-and-mortar, you can offer special deals and discounts to people who check-in to your location.

Yelp – This app also lets you check-in at locations but what makes Yelp useful as a marketing tool is that it allows threaded conversations to be held for specific venues and businesses. Business owners can and should interact with their reviewers as much as possible to generate interest and participation.

WordPress – Blog, blog, blog. This app is super easy to use and allows you to blog on the go. Blog from events while they are going on or from the train on your commute home. This app means you should never let your blog go untouched for days at a time.

AnalyticsPro– This app tracks the analytics of your website and blog. Knowing your website’s traffic and trends at all times will help you to make the necessary business and marketing decisions to maximize the amount of opportunity that exists online.

Surveyor – Surveyor is a market research tool that lets participants answer surveys questions with an iPhone. Find out what your consumers what and need immediately.

Creative Whack Pack – This one is for your sanity. It’s a series of strategy exercises designed to stimulate the right side of your brain, so it can give the left side a swift energizing kick when you are under deadline and the ideas just aren’t flowing.

Keynote Remote – Get out from behind that computer screen and focus on your audience next time you give a presentation. This app lets you flip through slides via your phone and a wi-fi connection. A quick swipe across your phone’s screen moves the slides.

UStream Live Broadcaster– Capturing live video and audio plus the ability to poll viewers and promote on Twitter are a few of the things this app can do.

Flickr– This app makes sharing photos and videos super easy and on-the-go.

AudioBoo –  This is a handy tool for capturing and promoting on-the-move podcasts.


Belly Up To Your Clients; Face-to-Face Marketing Tips

In Advertising News on February 16, 2011 by PALO creative Tagged: , , , , , , , , , ,

Grassroots marketing has always carried a small price tag, however many overlook the amount of time that goes into a successful campaign of this nature. Many think the best way to accomplish this kind of marketing is to hit up the social media platforms. While this is true, it is also important to note that traditional belly-to-belly marketing is still alive and well.

Today, when we talk about “building relationships” the discussion often includes words like “fans” “likes” “followers” and “characters”.  People want to know how they can drive business through Facebook. Twitter, Linkedin and any other of the million social media avenues. After all, these are free and only require the time spent. But there are plenty of situations where social media should not be your first or your only answer.

A brand-new business or one that has just moved to a new location or opened a new franchise are examples of organizations that should use traditional grassroots marketing. Traditional grassroots marketing includes things like passing out fliers or appearing as a guest on a local radio show, as opposed to buying advertising on the same radio station or buying TV ad space.

A successful campaign uses people to spread the word and has a VERY personal feel. So, if you are new in town, try some of these traditional grassroots marketing before jumping on the social media bandwagon.

Get local: target your marketing efforts down to the neighborhood level. Hang flyers in the neighborhood.

Get involved: participate in the community to generate visibility and good will. Reach out to school and other local volunteer groups or organizations. Sponsor a youth hockey team, or get involved with local events and activities.

Get personal: as much as possible, market on a one-to-one, face-to-face basis

Here are some tips and techniques to get you started:

Use local city-specific Web sites and local portals

City and town Web sites, as well as local versions of major portals, are growing in number and popularity.

Volunteer, serve on local boards, participate in your local Chamber of Commerce and work for local charities as a way to grow your grassroots marketing efforts. You may find that your neighbors become your customers.


Make-Over Your Facebook Page

In Social Media News on February 11, 2011 by PALO creative Tagged: , , , , , , , , ,

So you’ve built a Facebook Page, collected a few “likes” and garnered some quality interactions. But, now you seem to be at a standstill. You feel like you are just going through the motions, making posts about the same types of things and uploading generic photos. You want to have more fun with your page and your fans but maybe you are out of ideas or strapped for time.  Well, stress no more! Here are some quick, easy ways to re-engage with your Facebook Page and fans.  These applications will give your page a boost.


This is the markup language Facebook uses to create custom tabs and content. If you have a little knowledge of HTML or CSS you can easily create the code needed for content display. Here are some examples of FMBL in action: Victoria’s SecretMacy’s and Walgreen’sDisclaimer: Facebook is moving away from FBML to iFrames in the near future so watch for this trend to happen.

Involver’s Twitter for Pages

This is a quick and easy way to bring your Twitter stream into a tab of its own. Just add the app and you’re done. No coding required. Don’t forget to tell people it’s there, though!

Fan Appz

This is a suite of sub-apps such as polls, sweepstakes, promotions, coupons and more. There is even a gift store that you can set up to monetize your Page with brand merchandise that people can purchase.

The Welcome Tab

This has become a standard tab for most pages. You can feature a new product, an ad for the season or just say “thanks.” Bonus: it comes with its own analytics and metrics so that you can track and measure how  your Welcome tab is being received and make adjustments if necessary.

The Page Map

This application dispays a mini-map with links to a larger map and directions. You can highlight your location and include surrounding points of interest, too.

My Top Fans

This app shows you who your top fans are for your Page. It analyzes interactions and calculates who is sharing and engaging the most with you. In turn, you can highlight them, offer them discounts or merchandise, ect. to let them know you appreciate their interactions.


This application is integrated with the SlideShare application on LinkedIn and is a great way to share power point presentations.

Web Profiles

Show off your other social media profiles with this app. Just pick the ones you are already on and link them up.

My Countdown

Build up excitement around new product launches, grand openings, give-aways ect.


This lets you expand the types of content you are sharing with fans. It allows you to attach MP3s, images, videos, documents, and everything else, so long as they don’t exceed 200MB.