Posts Tagged ‘iPhone’


Mobile Apps: Why Your Company Needs One and How to Get One

In Tech News on June 6, 2012 by PALO creative Tagged: , , , , , , ,

Recently, we participated in a Technology Workshop that focused on mobility and the BYOD movement. A big part of this movement is understanding how your business can benefit from letting employees use their own smartphone devices. In addition, CEOs and CIOs are trying to wrap their heads around the security aspect of BYOD.

During the workshop, the biggest realization that came to light was that employees are using their own devices at work and for work related things whether companies have a policy on it or not. Naturally, companies want to know how they can capitalize on this. The other big question coming from CEOs was how to get an app for their company.

If you missed the event, here is our presentation on mobile phone app development, why you need it and how to get it.  Mobile App Dev 2012




How to Use Videos to Promote Yourself Online

In Advertising News on May 17, 2011 by PALO creative Tagged: , , , , , , , , , ,

Too few organizations use video effectively as a promotional tactic, and most don’t even think of video at all, except for YouTube. Video has the twin advantages of being highly viral and extremely mobile (think iPods). Any PR practitioner who fails to include video as a tactic is unnecessarily limiting her promotional campaign’s ultimate success.

The preoccupation with YouTube has led practitioners to overlook other video-sharing sites such as Vimeo, Veoh, DailyMotion, YahooVideo, Revver, VideoJug, Break, LiveVideo and even Flickr. Few bother to submit their content to the video search engines, such as Flurl, Veoh, Truveo, Blinkx, fooooo (//, Pixsy, Clipblast, Metacafe and VideoSurf—or think to purchase ad placements in their results.

Video news releases (VNRs) have been around for a long time, of course, but few companies bother to put them up on their Web sites. Any of your organization’s public appearances—annual luncheons, trade shows, industry (or your own) seminars, press conferences, making announcements at corporate HQ, local-community dedications, speaking tours, rallies, etc.—can be filmed and turned into effective promotional pieces. VNRs (and the B-roll they typically generate), along with anything you put up on YouTube, can be easily repurposed into vodcasts, vlogs and moblogs; ads and PSAs (for a variety of channels, including mobile devices); and streaming-video Webcasts and Webinars.

VOD (video on demand) can be leveraged to support, and market to, site visitors by disseminating a range of content such as distance-learning “Webinars,” coaching tutorials, how-to videos, manuals/guides/tips, online meetings and summaries, and training sessions for marketing and sales staffs.

Your video content can be disseminated to social networks (Facebook) and microblogs such as Twitter. Sufficiently viral videos can be promoted on viral-content hosts such as Viralmonitor.

Nonprofits will benefit from the YouTube Nonprofit Channel Program, enabling them to connect with supporters, volunteers and donors with their own designated (and free) channel.

Ads can be placed in video games on Google (see Google’s In-Games Advertising platform at and video ads can be placed on iPhones using Apple’s new iAds framework

The extreme fringe of video promotion includes paid or pro-bono charity billboards inserted into 3-D virtual-reality games, and in virtual multiverses such as Second Life. Ads also can be placed in “machinima” (from “machine cinema”) productions, which create films within a real-time, 3D virtual environment, often using 3D video-game technologies.

The most-overlooked video-promotion channel is the oldest. Few people realize how easy getting their own TV program on community public-access TV stations can be. As part of their franchise agreements with cities, many local cable companies offer free (or very inexpensive rental) use of their studios and cameras, which can be used to create a TV infomercial, a corporate interview or even a continuing public-affairs program. Your video content can then be hosted on a Web site and even turned into a DVD, which can be sold or given away online. Public-access audiences admittedly are tiny, but producing your own program can provide invaluable experience to practitioners and executives interviewed on the shows.


Watch An Ad, Get Free Stuff

In Advertising News on April 21, 2011 by PALO creative Tagged: , , , , , , ,

Watch an ad on TV, get a free Pepsi. Simple concept, tough to execute. But that will be a reality with a new app that allows users to “check in” to TV commercials, starting Wednesday.

Here is how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.

Hopefully, for PepsiCo, that transaction then gets shared out to the user’s connections on the social TV app, as well as to Facebook and Twitter. Pepsi has agreed to honor as many as 50,000 such coupons as an experiment in both driving trial of Pepsi Max, as well as the potential for interactive TV ads.

The Pepsi Max spot features a “Field of Dreams” theme and many major league baseball players past and present. The spot, already on YouTube, will air during MLB games and through the end of the year. IntoNow’s fingerprinting technology knows not only what consumers are watching, but also if they’re watching it live or delayed on a DVR or some other kind of recording device, key information for advertisers. It will even work on the YouTube clip of the ad (so go ahead and give it a whirl above).

Read the full story on Pepsi’s Check In app on


Study on Moms Will Change How Marketers Reach Them

In Advertising News on April 7, 2011 by PALO creative Tagged: , , , , , , , , , ,

In a recent study about moms and their mobile habits, BabyCenter found that becoming a mom is a trigger for embracing the mobile devices. The study cites Morgan Stanley data that estimates 2011 will be the year where more smartphones and tablets will ship than notebooks and desktops. Advertisers better pay close attention to this study because it will change the way they approach brand marketing.

Here are the highlights from the study.

  • Half of the moms surveyed said they purchased a smartphone as a direct result of becoming a mom.
  • While the camera was the most important thing on the phone, apps went from not needed to essential.
  • 62% of moms said they change brands when they have kids.
  • 68% use their smartphones while shopping.
  • 46% said they want to get information about products when they are in the moment of shopping for them.
  • 46% took some form of action after seeing an ad on their digital device.

The study found a big correlation between having a smartphone and moving toward a more digital mix of media consumption. Moms today are on a mobile mission.


Ideas for Using QR Codes and Mobile Tagging

In Advertising News,Tech News on March 16, 2011 by PALO creative Tagged: , , , , , , ,

There are all kinds of different ways people are using QR Codes or Mobile Tagging. From bakeries icing cakes with them to tourism bureaus offering vacation previews, these tags can be utilized by every business in its marketing strategy. These two dimensional barcodes can be applied to almost any surface and the information contained within them can be used to create incentives that lead consumers along the purchase path.

When a shopper scans a mobile tag, they are able to gather a deeper level of information about a product or service. The information these tags provide can range from where to purchase and scan-to-pay to how-to instruction and behind the scene looks.

Recent data shows tags placed in more central locations within a magazine or poster ad tend to get more scans with a response rate of around 5%-15%. And, while audience and demographic matter when choosing to use one, QR codes don’t only apply to a tech-savvy niche. Research found that tags placed within magazines like Real Simple received more scans than tags within Wired.

Here are some great ways to use QR Codes and Mobile Tags.

For Awareness

1. Instant Lottery, eg. Ticket giveaways, point-of-sale contests, rewards programs

2. Mobile Arcade, eg. Location-based games, team games around campus, use phone as a controller

3. Travel by Tag eg. Historical context throughout cities, live video tours before buying trip

For Information Gathering

1. Product Preview eg. Scan foods that match diets, scan bottles of wine to get tasting notes

2. Content Sampling eg. Sample music before purchase

3. Scan-triggered Updates eg. Bus schedules, delivery tracking

For Action/Purchase

1. Scan-to-Pay eg. Self-checkout at retail stores, scan-to-skip lines

2. Unlockable Rewards eg. Shopper rewards, scan-able coupons on storefronts

For Post-Purchase

1. Feedback Loop eg. Facebook likes, vote on favorite

2. Mobile How-to eg. Recipes, assembly directions, fitness equipment with a trainer

What are you going to put your next code on?


Best Apps to Increase Business Productivity

In Social Media News,Tech News on February 18, 2011 by PALO creative Tagged: , , , , , , , , ,

It’s tough getting prospective customers exposed to your product, service or cause, especially once you enter the realm of the Internet. It’s even harder keeping up with “need it yesterday” pace of life, thanks in part to social media. Luckily there are numerous tools available to help us stay connected and get in front of consumers and clients quickly and effectively. Here is a list of mobile applications that can help your business productivity and keep you sane.

Facebook – DUH! This is such a commonly used app that most smartphones come with it already installed.

HootSuite – This app is ground-zero for social media intelligence. It helps you manage multiple Twitter, Facebook, and other social media accounts in one place. It also provides automated content posting features and persistent search queries to keep tabs on partners and competitors. It also seamlessly integrates with its web version.

LinkedIn – Skip the business card with new introductions and always be prepared before entering any business meeting. You can search, invite, check updates, tag favorite connections and much more.

Foursquare – This geo-location app lets you check-in to places, write reviews, see who else is checked in near you, follow people and manage your own brick-and-mortar location. As the owner of a brick-and-mortar, you can offer special deals and discounts to people who check-in to your location.

Yelp – This app also lets you check-in at locations but what makes Yelp useful as a marketing tool is that it allows threaded conversations to be held for specific venues and businesses. Business owners can and should interact with their reviewers as much as possible to generate interest and participation.

WordPress – Blog, blog, blog. This app is super easy to use and allows you to blog on the go. Blog from events while they are going on or from the train on your commute home. This app means you should never let your blog go untouched for days at a time.

AnalyticsPro– This app tracks the analytics of your website and blog. Knowing your website’s traffic and trends at all times will help you to make the necessary business and marketing decisions to maximize the amount of opportunity that exists online.

Surveyor – Surveyor is a market research tool that lets participants answer surveys questions with an iPhone. Find out what your consumers what and need immediately.

Creative Whack Pack – This one is for your sanity. It’s a series of strategy exercises designed to stimulate the right side of your brain, so it can give the left side a swift energizing kick when you are under deadline and the ideas just aren’t flowing.

Keynote Remote – Get out from behind that computer screen and focus on your audience next time you give a presentation. This app lets you flip through slides via your phone and a wi-fi connection. A quick swipe across your phone’s screen moves the slides.

UStream Live Broadcaster– Capturing live video and audio plus the ability to poll viewers and promote on Twitter are a few of the things this app can do.

Flickr– This app makes sharing photos and videos super easy and on-the-go.

AudioBoo –  This is a handy tool for capturing and promoting on-the-move podcasts.


How To Shop On the Go

In Advertising News,Tech News on January 21, 2011 by PALO creative Tagged: , , , , , , , , , ,

ABI Research estimates that by 2015, shoppers from around the world will spend about $119 billion on goods and services bought via their mobile phones. The increase in user-friendly applications and websites will likely contribute to the upswing. However, some retailers have already accomplished this.  Here are five m-commerce sites that have mastered the mobile shopping phenomenon.

1. Amazon. Consistently on the list of best-performing mobile sites, with fast response times and reliable availability.

2. Crate and Barrel. This site includes a gift idea section, bridal registries and management, and product detail pages that include reviews.

3. JCPenny. Shoppers can find a store, sign up for mobile alerts, track orders, and view weekly deals from the site.

4. REI. Like the e-commerce site, there’s a handy section that tells you what people purchasing that item also bought. But what really makes this site special is the expert advice section.

5. Target. Also one of the top performing mobile sites. It makes it easy to save a buck, with Daily Deals and Weekly Ads both featured prominently.


If you want to save some money, check out these price comparison apps.

  1. ShopSavvy. Scan barcodes with your phone to compare prices across 20,000 retailers.
  2. TheFind. Allows you to find nearby store carrying the products your searching for and compare online prices.
  3. Compare Me. Helps you figure out the better deal when you have two items of varying volumn.
  4. Where to Shop. Lists over 400 million products at 500,000 online stores and 30,000 brick-and-mortar stores for you to compare prices.
  5. Milo. Compare prices at popular retailers like Macy’s Walgreens, and Nordstroms.


Happy Shopping. Check back for my next post about how retailers can reach shoppers using m-commerce.