Posts Tagged ‘Google’


Are You on The Right Social Media Platforms?

In Uncategorized on July 19, 2012 by PALO creative Tagged: , , , , , , , ,

One of the biggest concerns we hear when it comes to social media is that clients don’t think they will have enough time to manage it. It’s true; social media can be time-consuming, overwhelming and an organizational nightmare. There are so many sites out there and it seems like a new one pops up every day. Unless you have an unlimited budget to outsource every aspect or to hire a large number of employees to manage it, you need to take a look at how your business is actually benefitting from each and every social media outlet.

Here’s how.

  1. Create a simple spreadsheet where you list all the sites you’re currently on.
  2. As you visit each social media tool note down how many fans, followers, likes or contacts you have.
  3. While you’re there, use the free analytics tools (if available) to get the stats on your reach, visits, views, interaction, comments etc (YouTube, Twitter, LinkedIn and Facebook all have analytics tools).
  4. Check your Google Analytics stats (it’s free) to look at your key referring sites to see how many visitors the likes of Twitter and Google Plus actually send you each month (look back over the last 3-6 months to see the trends).
  5. Also check which pages these sites are sending people to on your blog or website.
  6. If you’re using Su.Pr (Stumble Upon) or then check the number of clicks on your shortened links.
  7. Look at the level of interaction on your blog if you have one, i.e. comments, social shares ect.
  8. Assess how many minutes or hours you spend each day on these particular sites and whether this is paying off for you.
  9. Set some specific goals that you want to meet over the next 3 months in terms of community, click throughs and conversion. Then start getting strategic with your time spent on social media.

If you want to take it one step further, check out the demographics of people using each of the sites you are evaluating. Compare those with the demographics of your current and potential clients to make sure you are in the same places as your customers.



Social Media Optimization

In Advertising News,Social Media News on May 23, 2011 by PALO creative Tagged: , , , , , , ,

I recently listened to a Hubspot webinar about the future of social media. The webinar confirmed and expanded on points that I have been trying to convey to clients about how much social media drives search engine optimization. At PALO, we have always told our clients that when it comes to websites, the motto “If you build it, they will come” does NOT work. You have to tell people AND search engines that you are there.

It’s archaic to think that as long as your site has the right metatags and key words and you submitted it to the major search engines you should be at the top of search engine results. Today, search engines are crawling social media sites and online interaction and pushing companies that participate in these to the top of the lists. Businesses now have to think about social media optimization.

The importance of likes on various social networks will equal links. The shift from SEO to SMO has been recently backed up by introducing Goolge +1 . This is the new search idea of browsing the website that your friends recommend. Therefore, even if you do not believe in social media, but you do believe in SEO, ranking higher in SEO in the future will require more social engagement.

So what you as a marketer have to do with all of this information? Stop thinking as an advertiser and start thinking as a publisher or a socializer. Stop talking to your customers and interact with them by committing to your inbound strategy.


Google Moving Down the Pecking Order Line?

In Social Media News on May 9, 2011 by PALO creative Tagged: , , , , , , ,

It was announced earlier today that Google has lost out to Apple as the world’s most valuable brand. Google also seems to be loosing out to Facebook when it comes to news reading and sharing. (see graph below) Google continues to face new competition with Groupon, in the smartphone and tablet market, and with ad spending by companies. The competition is good and only getting better. What do you think Google has to do to get back and stay on top?


I Just “+1’d” Something

In Social Media News,Tech News on April 1, 2011 by PALO creative Tagged: , , , , , , ,

So I just signed up for Google’s +1 experiment. Have you heard about it? It’s basically another way Google is trying to compete with Facebook. If you have a Google account, you can click on the “+1” box next to your search results if you like the result. Here is what Google has to say:

Use +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results. Your +1’s are public. They can appear in Google search results, on ads, and sites across the web. You’ll always be able to see your own +1’s in a new tab on your Google Profile, and if you want, you can share this tab with the world.

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.

Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.

The next time you’re trying to remember that bed and breakfast your buddy was raving about, or find a great charity to support, a +1 could help you out. Just make sure you’re signed in to your Google Account.


Check it out and let me know what you think. At the very least we have a new catch phrase: “You just ‘+1’d’ this.”


Search Engine Optimization Gets More Complex

In Tech News on March 31, 2011 by PALO creative Tagged: , , , ,

Search Engine Optimization is ever changing. Search results are meant to make end-users’ lives easier, however it has also added a degree of complexity to the SEO process. Google’s algorithms are so dependant on off-site promotions nowadays. So what you are doing offsite is becoming more important than what you are doing onsite in terms of SEO. Google treats videos different from web content and web content different from images, ect. There are some little things you can do, though, to help the process.

Metatag files and give them descriptive names. Since search engines can’t “see” images or videos, if they go unnamed then they are less likely to be ranked.

Schedule regular distribution and publication of press releases so that backlinks are built into your website. Backlinks increase your search popularity.

Start tweeting. Live Twitter feeds often land in Google search results, especially if a lot of people are talking about a certain topic. Search engines are now trolling social media sites as part of their internet searches to find the most relevant information. If you aren’t on them and active, then you are going to miss out.

Geo-searching is taking hold, so localize everything you possibly can. Put some work into your location listings on search engines and directories. Add links, pictures, videos, ect. The meatier the more relevant you will seem.

People need to start thinking about expanding their web budget to include not only the development of a website, but also the development of social media, directory listings and how everything will look on a mobile platform as more people access the web on their smartphones and tablets.


Originally mentioned in BtoB Magazine


iPhones, Blackberries, Androids, Oh My!

In Tech News on March 8, 2011 by PALO creative Tagged: , , , , , , ,

“Wait for me,” says Nokia.

The world’s leading seller of mobile phones is trying to break into the United States and the smartphone cult at the same time. Missteps and fumbles have left Nokia in the dust of its competitors in North America. Its presence is virtually non-existent and in the smartphone realm, it is completely irrelevant.

Despite steady declines, Nokia is still the world’s leader in mobile handsets, having sold nearly 30% of all mobile devices in the world last year, according to Gartner. In the U.S., Nokia is the No. 5 mobile manufacturer, with only 7% share in December, according to ComScore.

However, some recent key changes, including putting two North Americans in high-ranking company positions, makes it seem like Nokia is finally beginning to focus on this side of the Atlantic. The company put its first non-Finnish CEO, Stephen Elop, in the driver’s seat and hired a new chief marketer, Jerri DeVard.

In 2009, less than 5% of the $278.9 million advertising budget was spent in the U.S. So, far DeVard, who has spent all of her 25 years in marketing in the U.S. has not made any changes.  But new CEO Elop is stepping out.

Elop has been talking about a new deal with Microsoft, where he worked before Nokia. He plans to use Microsoft not only for its software and service, but for its marketing ability, too. Microsoft is one of the top 50 ad spenders in the U.S with more than $1billion in measured media in 2009.

However, reaching out to Americans won’t be easy for Nokia, no matter what kind of help it gets. A recent survey of Nokia in the U.S. found that people who own its products are generally older, lower-income, spend less on mobile services and are less likely to use the internet on their phones. While neither Microsoft nor Nokia has been able to stand up alone to Apple or Google in the phone game, they are hoping that together they can bring another competitor into the smartphone world.

Do you think the two companies will be able to compete? If they can’t how much will it hurt their bottom line? Regardless of how successful this partnership turns out to be, I am looking forward to the marketing and creative that comes out of it. Hopefully it’s better than Microsoft’s current phone advertisements, which are funny but contradictory.


Ten Days of Ten. Day 10: The Popular List

In Advertising News,Social Media News on December 31, 2010 by PALO creative Tagged: , , , , , , , , , , , ,

Everyone wants to be on the popular list, but it takes hard work and a little finesse to make it. This past year, if you wanted to make it on the list you had to be a “trending” topic. What does that mean? Basically, you had to get people talking about you across social media avenues, specifically Twitter. So, who made it on the list in 2010? Here are the top 10 trending businesses of 2010 from What The Trend, a site that monitors what people are talking about on the web.

1. Apple

2. Google

3. Twitter

4. Uniqlo

5. Research in Motion

6. Microsoft

7. Facebook

8. Nintendo

9. Sony

10. BBC

Gone are the days where gossip is discussed around the water coolers. If you’re not online, you are not in the “know”. Look for next year to be even bigger when it comes to connecting via social media. Don’t get left out.

Side Bar- Top non-tech companies

1. Uniqlo

2. BBC

3. Lanvin-H&M

4. Capricho Magazine

5. Nike

6. Four Loko

7. McDonald’s

8. AirTran/Southwest

9. Cadbury/Kraft

10. Toms Shoes