Posts Tagged ‘Facebook’


Email Marketing: Exporting Linkedin Contacts Into Outlook Email Groups

In Uncategorized on January 29, 2013 by PALO creative Tagged: , , , , , , , ,


Here is an incredibly easy, step-by-step guide to help you send e-mail to your Linkedin Contacts as an entire group. This is a fantastic way to utilize mass-mailing-marketing-efforts to spread the word and get your message across to people that most likely know and even trust you. Enjoy!




1) From LinkedIn home page, click “Contact” menu bar item. From the contact page, click “Export connections” at the lower right of the page. 



2) Choose “Microsoft Outlook (.CSV file)” and click “Export” button. 



3) Click “Save” button, then the “Open Folder” button.



4) Copy the path from the Windows Explorer window. Image


5) In Outlook 2010, click File –> Open –> Import. 



6) Choose “Import from another program or file” then click “Next” button. 



7) Paste the path then browse to the file, leaving the default option. 



8) Make sure you select “Contacts”



9) Leave the defaults and click “Finish” button.



10) Monitor progress and watch for errors. Dialog box disappears when successful. 



11) Open “Contacts” section in Outlook and click the “New Contact Group” menu icon.



12) Enter a name for the group and click “Add Members” menu item. Choose “Outlook Contacts” from the list that appears. 



13) Mass select desired members of the group, click the “Members” –> button to populate the field, then OK. 



14) Be sure to “Save & Close” the group. 


TIP: When you e-mail this group, make sure you place them in the BCC group so recipients cannot see either other. 


For more tips and tricks with marketing, social media, graphics design, interactive, and video – check out our Facebook, Youtubeand Linkedin pages. 



Are You on The Right Social Media Platforms?

In Uncategorized on July 19, 2012 by PALO creative Tagged: , , , , , , , ,

One of the biggest concerns we hear when it comes to social media is that clients don’t think they will have enough time to manage it. It’s true; social media can be time-consuming, overwhelming and an organizational nightmare. There are so many sites out there and it seems like a new one pops up every day. Unless you have an unlimited budget to outsource every aspect or to hire a large number of employees to manage it, you need to take a look at how your business is actually benefitting from each and every social media outlet.

Here’s how.

  1. Create a simple spreadsheet where you list all the sites you’re currently on.
  2. As you visit each social media tool note down how many fans, followers, likes or contacts you have.
  3. While you’re there, use the free analytics tools (if available) to get the stats on your reach, visits, views, interaction, comments etc (YouTube, Twitter, LinkedIn and Facebook all have analytics tools).
  4. Check your Google Analytics stats (it’s free) to look at your key referring sites to see how many visitors the likes of Twitter and Google Plus actually send you each month (look back over the last 3-6 months to see the trends).
  5. Also check which pages these sites are sending people to on your blog or website.
  6. If you’re using Su.Pr (Stumble Upon) or then check the number of clicks on your shortened links.
  7. Look at the level of interaction on your blog if you have one, i.e. comments, social shares ect.
  8. Assess how many minutes or hours you spend each day on these particular sites and whether this is paying off for you.
  9. Set some specific goals that you want to meet over the next 3 months in terms of community, click throughs and conversion. Then start getting strategic with your time spent on social media.

If you want to take it one step further, check out the demographics of people using each of the sites you are evaluating. Compare those with the demographics of your current and potential clients to make sure you are in the same places as your customers.


What’s Your Social Media Response Time?

In Social Media News on June 14, 2011 by PALO creative Tagged: , , , , , , ,

Expion, a Raleigh, N.C.-based social media management software firm, studied restaurant responsiveness on Facebook during a 90-day period from February to May and ranked casual-dining chains, fast-casual chains and quick-service restaurants by the speed and rate of responses.

Expion broke its study into two groups: casual-dining brands with at least 100,000 Facebook “likes,” and fast-casual or quick-service brands with at least 250,000 “likes.” Only chains’ responses to original wall posts from fans counted toward the brands’ rankings; comments within a post from the company did not factor into results. Expion did not differentiate whether the responses it tracked were answering positive or negative comments from fans.

For quick-service and fast-casual chains, Starbucks Corp. (Nasdaq: SBUX) was the chain that responded faster than any other, with an average response time of 34 minutes. However, it only responded to 20 percent of posts on its wall.

Chipotle Mexican Grill Inc. (NYSE: CMG) responded to the largest percent of its posts, with an 83 percent response rate.

The average response time for fast-casual and quick-service restaurants was 6 hours and 34 minutes, responding to 28 percent of all messages received.

Casual dining restaurants on average answered 32 percent of the posts on their walls, but did so in a slower manner. The average response time was 8 hours and 56 minutes.

Buffalo Wild Wings (Nasdaq: BWLD) had the fastest response time for casual dining restaurants, with an average response time of 2 hours and 25 minutes.


How to Use Videos to Promote Yourself Online

In Advertising News on May 17, 2011 by PALO creative Tagged: , , , , , , , , , ,

Too few organizations use video effectively as a promotional tactic, and most don’t even think of video at all, except for YouTube. Video has the twin advantages of being highly viral and extremely mobile (think iPods). Any PR practitioner who fails to include video as a tactic is unnecessarily limiting her promotional campaign’s ultimate success.

The preoccupation with YouTube has led practitioners to overlook other video-sharing sites such as Vimeo, Veoh, DailyMotion, YahooVideo, Revver, VideoJug, Break, LiveVideo and even Flickr. Few bother to submit their content to the video search engines, such as Flurl, Veoh, Truveo, Blinkx, fooooo (//, Pixsy, Clipblast, Metacafe and VideoSurf—or think to purchase ad placements in their results.

Video news releases (VNRs) have been around for a long time, of course, but few companies bother to put them up on their Web sites. Any of your organization’s public appearances—annual luncheons, trade shows, industry (or your own) seminars, press conferences, making announcements at corporate HQ, local-community dedications, speaking tours, rallies, etc.—can be filmed and turned into effective promotional pieces. VNRs (and the B-roll they typically generate), along with anything you put up on YouTube, can be easily repurposed into vodcasts, vlogs and moblogs; ads and PSAs (for a variety of channels, including mobile devices); and streaming-video Webcasts and Webinars.

VOD (video on demand) can be leveraged to support, and market to, site visitors by disseminating a range of content such as distance-learning “Webinars,” coaching tutorials, how-to videos, manuals/guides/tips, online meetings and summaries, and training sessions for marketing and sales staffs.

Your video content can be disseminated to social networks (Facebook) and microblogs such as Twitter. Sufficiently viral videos can be promoted on viral-content hosts such as Viralmonitor.

Nonprofits will benefit from the YouTube Nonprofit Channel Program, enabling them to connect with supporters, volunteers and donors with their own designated (and free) channel.

Ads can be placed in video games on Google (see Google’s In-Games Advertising platform at and video ads can be placed on iPhones using Apple’s new iAds framework

The extreme fringe of video promotion includes paid or pro-bono charity billboards inserted into 3-D virtual-reality games, and in virtual multiverses such as Second Life. Ads also can be placed in “machinima” (from “machine cinema”) productions, which create films within a real-time, 3D virtual environment, often using 3D video-game technologies.

The most-overlooked video-promotion channel is the oldest. Few people realize how easy getting their own TV program on community public-access TV stations can be. As part of their franchise agreements with cities, many local cable companies offer free (or very inexpensive rental) use of their studios and cameras, which can be used to create a TV infomercial, a corporate interview or even a continuing public-affairs program. Your video content can then be hosted on a Web site and even turned into a DVD, which can be sold or given away online. Public-access audiences admittedly are tiny, but producing your own program can provide invaluable experience to practitioners and executives interviewed on the shows.


Google Moving Down the Pecking Order Line?

In Social Media News on May 9, 2011 by PALO creative Tagged: , , , , , , ,

It was announced earlier today that Google has lost out to Apple as the world’s most valuable brand. Google also seems to be loosing out to Facebook when it comes to news reading and sharing. (see graph below) Google continues to face new competition with Groupon, in the smartphone and tablet market, and with ad spending by companies. The competition is good and only getting better. What do you think Google has to do to get back and stay on top?


Millennial Shopping Habits

In Advertising News on May 5, 2011 by PALO creative Tagged: , , , , , , , , ,

A recent study about Millennial shopping habits found some new truths.

Myth: They are impulsive

Fact: They spend a significant amount of time researching products and reviews. They also spend time talking with others about a product and sharing their own reviews

Myth: Parents run their lives

Fact: They feel they are influencing their family and friends just as much as family and friends are influencing them.

Myth: There is a difference between a 17 year old and a 27 year old

Fact: They all shop in terms of immediacy. The idea that “I am in a store. I have my smartphone. I can compare prices and read reviews right now before I purchase.” is exactly the same across the board.

Myth: They are frivolous shoppers

Fact: They have become bargain hunters. They were the hardest hit during the recession and it is widely believed they will remain “smart consumers.” They shop in terms of value not price.

Technology will be the biggest story coming from the Millennials. They are starting to get over the recession and are loosening their purse strings a bit. However, tech tools are giving them the power to be a smarter shopper and the world is so much bigger to them yet at the same time smaller because of technology. While they are very tech-savvy, a place remains for traditional media. In this study, 57% said TV was the first place they heard about a product or service. Brands should remember three things if they want to reach Millennials: authenticity, expression and quality.

The study, done by Pamela Marsh and Erin Bilezikjian-Johnson, was part survey, part interviews and part online discussion.


E-Mail Marketing Challenges and Opportunities

In Advertising News on April 1, 2011 by PALO creative Tagged: , , , , , , ,

Some marketers think e-mail marketing is becoming a thing of the past. After all, we have become so inundated with e-mail and most of us have more than one e-mail account. I will be the first to admit that I blindly go through my emails and delete clothing store ones, entertainment venue ones, ect.

However, some brands and companies rely heavily on e-mail marketing. Groupon’s entire business is based on it. Once in a while I will click through a restaurant email to see what specials they are running or a travel agent email to see what cities are on sale. But the question has to be asked; could I get the same information via social media sites like Facebook rather then letting my inbox fill up. And for companies, are the response rates higher for sales, specials and goings-on on Facebook or on e-mail.

In the next 12 months, B-to-B marketers will face the following broad challenges in their e-mail marketing campaigns.

1. Delivering highly relevant content

2. Measuring the ROI on e-mail marketing programs

3. E-mail deliverability

4. Expanding opt-in mailing lists

5. Database integration with e-mail systems

6. Competition with social media for recipient’s attention

7. Activities related to e-mail reputation (e.g., blacklist, whitelist, spam rating)

8. Combining SEO technology with e-mail marketing

9. Spam issues

10. Working on an international version of your e-mail marketing program.


information from B-to-B magazine