Posts Tagged ‘advertising’


Email Marketing: Exporting Linkedin Contacts Into Outlook Email Groups

In Uncategorized on January 29, 2013 by PALO creative Tagged: , , , , , , , ,


Here is an incredibly easy, step-by-step guide to help you send e-mail to your Linkedin Contacts as an entire group. This is a fantastic way to utilize mass-mailing-marketing-efforts to spread the word and get your message across to people that most likely know and even trust you. Enjoy!




1) From LinkedIn home page, click “Contact” menu bar item. From the contact page, click “Export connections” at the lower right of the page. 



2) Choose “Microsoft Outlook (.CSV file)” and click “Export” button. 



3) Click “Save” button, then the “Open Folder” button.



4) Copy the path from the Windows Explorer window. Image


5) In Outlook 2010, click File –> Open –> Import. 



6) Choose “Import from another program or file” then click “Next” button. 



7) Paste the path then browse to the file, leaving the default option. 



8) Make sure you select “Contacts”



9) Leave the defaults and click “Finish” button.



10) Monitor progress and watch for errors. Dialog box disappears when successful. 



11) Open “Contacts” section in Outlook and click the “New Contact Group” menu icon.



12) Enter a name for the group and click “Add Members” menu item. Choose “Outlook Contacts” from the list that appears. 



13) Mass select desired members of the group, click the “Members” –> button to populate the field, then OK. 



14) Be sure to “Save & Close” the group. 


TIP: When you e-mail this group, make sure you place them in the BCC group so recipients cannot see either other. 


For more tips and tricks with marketing, social media, graphics design, interactive, and video – check out our Facebook, Youtubeand Linkedin pages. 



Is Facebook Advertising Working For You?

In Advertising News,Social Media News on March 28, 2011 by PALO creative Tagged: , , , , , , ,

Facebook advertising is not being done the right way, according to two recent studies. The two studies show the difference between strategies and which one is being used more.

Ad Age reported:

A study from research firm Webtrends last month found that Facebook’s click-through rate declined to 0.051% in 2010, about half the industry average and down from 0.063% in 2009. This means that just one out every 2,000 ads is clicked, even though Facebook’s CPM actually increased during that period.

However, this study lacked one key factor. It failed to differentiate between targeted and untargeted ads on Facebook.

Facebook allows you to customize, in many different ways, who sees your ad. You can geo-target, gender target, age target, target based off interests or page likes, ect. This means dating sites can target single users and ignore the rest. Small bands can use their tour itinerary to target local music lovers. Domino’s can target people who say they like pizza, but even better, it can serve ads to people who “like” Papa John’s, telling them about a new recipe or a lower price.

Study number two shows targeted ads are much more successful in both CTR and engagement.

Blinq Media did a study of more than three billion impressions over a seven-month period, which showed that while the click-through rate of untargeted ads averaged 0.02%, the CTR for targeted ads averaged 0.15%. That’s higher than the industry average for display units across the entire web, and three times the CTR described in the Webtrends study. Targeted ads were also off the charts when it came to engagement metrics, scoring 150 percent, compared to only 22.5 percent for non-targeted.

The best targeting strategy is to make use of member interests on national and/or local levels. Then divide these targets into sub-segments by splitting demographics and genders. Most brands don’t utilize enough interest segments — they restrict their options to demographic and gender targeting too early in the process.

Blinq Media suggests that marketers should “view Facebook advertising the way they view visiting a cocktail party — where the goal isn’t to close a deal, but to come away with a business card.” Getting a user to “like” a brand or engage with it is like getting that business card.

Next time you make a Facebook ad, really think about your target audience.


Facebook Is Reading What You Write to Sell Ads. Live.

In Advertising News,Social Media News on March 25, 2011 by PALO creative Tagged: , , , , , , ,

As a person in the advertising business I am ecstatic about the possibilities presented by this newest invasion of Facebook into the personal lives of its members. As a consumer, I am having the exact same sentiments as the guy who wrote this.


Sam BiddleFacebook Is Reading What You Write to Sell Ads. Live.Ugh, you know, I love Facebook, but sometimes it’s really frustrating how the targeted ads aren’t relevant enough to me and my consumer lifestyle. Like, yeah, I enjoy pizza and videogames, but couldn’t it be more precise and creepy? Yes.

Ad Age reports Faceboook is currently testing a beta model of info mining on 1% of its users—6 million people—that allows it to read what you type as you enter it in order to serve up ads. So if I update my status to “anyone seen any good movies lately?”, I could potentially get hit with a Netflix promo. Or if I write “I’m really horny and I want to have intercourse with you” on a friend’s wall, perhaps I’ll get a message from our friends at Trojan. You get the point! Is it great news for advertisers? You betcha! Will it make Zuck more money? Yup! Is it unsettling? Sort of! Does it mean someone’s actually reading your conversations and mundane updates? Nope, just a computer! Is that still sort of unsettling? Yeah, I think so! [Ad Age via Village Voice]



What Came First, The Marketing Or The Mascot?

In Advertising News on March 15, 2011 by PALO creative Tagged: , , , , , , ,

Think about some of your favorite brand mascots over the years.

Tony the Tiger and Frosted Flakes

Marshmello Man and Michelin Tires

Gecko and Geico

Duck and Aflac

Geoffry the Giraffe and Toys R Us

Coco the Monkey and Coco Pops

Green Giant and Betty Crocker

Colonel Sanders and KFC

Bunny and Nesquick

Doughboy and Pillsbury

Bunny and Energizer

Bear and Snuggle

You get the point. But what if a kangaroo was the face of Frosted Flakes, or a monkey represented the Energizer brand? Would it have been as catchy, long lasting and lovable? I say yes. While I am to young to remember consumers’ reaction to Tony the Tiger, I do remember that it took a while for people to embrace Gecko for Geico and Flo for Progressive.  So what’s MY point? Branding is everything.

It doesn’t really matter what your mascot is, what matters is how you present it. Be Repetitive And Never Deviate (B.R.A.N.D.). Don’t get wrapped up in trying to choose the RIGHT one, instead spend the time creating a smart marketing strategy with which to roll out the mascot. After all, it’s our job, as advertising agencies, to convince people something is awesome, right?


Marketing Case Study: Athletic Apparel

In Advertising News on March 9, 2011 by PALO creative Tagged: , , , , , , , , , ,

Marketing is all about getting you to buy into something; make you believe that a product or company is, well, awesome. That the product or company will make your life easier, add value to your business, or just be fun and enjoyable. A really good commercial can talk you into buying something or convince you to switch over to the advertised product or service. Some people are easy to reach, while others need more than a “9 out of 10 doctors recommend it” endorsement. But sometimes, it’s just about taking the opposite approach in your advertising that grabs those skeptics.

Enter: Reebok Easytone and ZigTech.

The ad is simple; it focuses on girls’ backsides as they go about their everyday business. The message: a claim that it tones your legs more than regular tennis shoes. Reebok made commercials that showed study findings to try and prove exactly how much harder your legs would work, as well as the typical fitness ads that feature really in-shape women.

While other athletic gear companies focus their ads on blood, sweat and tears, Reebok seems to be focusing on “fun.” It seems to be paying off, too. Reebok sales grew 12% to about $2.6 billion in 2010. In 2010, the brand sold about 10 million pairs of EasyTone and 2 million pairs of ZigTech.

Reebok just announced it is planning on dumping money into advertising its new innovative workout gear, with two new global campaigns. In 2010, the athletic brand nearly tripled its measured media spending in the U.S. to $75.7 million, with $38 million devoted to ZigTech and $31 million to EasyTone. It’s a major shift from the year before, when the Reebok brand spent $27.6 million, according to Kantar. And in 2008 the brand spent only $8.2 million.

Do you take your marketing on the road most traveled and try to do it better, or less traveled and try to be different? Just for the record, Reebok Easytone running shoes really do live up to their claims.


Best-Ever Advertising Campaigns

In Advertising News on October 8, 2010 by PALO creative Tagged: , , , , , ,


Got Milk?

Image via Wikipedia


Tag lines. I have always had a love/hate relationship with them. Some are memorable; DeBeer’s “A diamond is forever.” Some are just bad; Mobil Oil’s “We want you to live.” And some are trend heavy and therefore lack uniqueness; the tech world overusing Star Wars’ related slogans (Google’s “Don’t be evil” and Twitter’s “Be a force for good”).

Forbes Magazine created a collection of the best-ever advertising slogans. You can read the whole story here and see the ads in pictures here. I posted the list below. Do you agree with all of them or do you think the magazine left out some that have stood the test of time?

  1. BMW: The ultimate driving machine
  2. Nike: Just do it
  3. American Express: Don’t leave home without it
  4. Avis: We try harder
  5. California Milk Processor Board: Got Milk?
  6. Mastercard: Some things money can’t buy. For everything else, there’s Mastercard.
  7. Apple: Think Different
  8. U.S. Marines: The few. The proud. The Marines
  9. McDonald’s: You deserve a break
  10. De Beers: A diamond is forever
  11. Miller Lite: Tastes great, less filling
  12. Verizon: Can you hear me now?
  13. U. S. Department of Transportation: Friends don’t let friends drive drunk
  14. Timex: It takes a lickin’ but keeps on tickin’
  15. Chevy: Like a rock
  16. Yellow Pages: Let your fingers do the walking
  17. Wendy’s: Where’s the beef
  18. United Negro College Fund: A mind is a terrible thing to waste
  19. M&M’s: The milk chocolate melts in your mouth, not in your hand
  20. GE: We bring good things to life
  21. Hallmark: When you care enough to send the very best
  22. Dunkin Donuts: Time to make the donuts
  23. Virginia Slims: You’ve come a long way, baby
  24. U.S. Army: Be all you can be
  25. AT&T: Reach out and touch someone