Archive for the ‘Tech News’ Category


Mobile Apps: Why Your Company Needs One and How to Get One

In Tech News on June 6, 2012 by PALO creative Tagged: , , , , , , ,

Recently, we participated in a Technology Workshop that focused on mobility and the BYOD movement. A big part of this movement is understanding how your business can benefit from letting employees use their own smartphone devices. In addition, CEOs and CIOs are trying to wrap their heads around the security aspect of BYOD.

During the workshop, the biggest realization that came to light was that employees are using their own devices at work and for work related things whether companies have a policy on it or not. Naturally, companies want to know how they can capitalize on this. The other big question coming from CEOs was how to get an app for their company.

If you missed the event, here is our presentation on mobile phone app development, why you need it and how to get it.  Mobile App Dev 2012




Thanksgiving “App-Style”

In Tech News on November 11, 2011 by PALO creative Tagged: , , , , , , , , ,

Holiday season is upon us.  Time to stress out about gifts, family, food and fun. But wait, we are in the era of mobility. An estimated 26 million people use tablets in the United States and 43% of Americans with mobile phones have smart phones.  So isn’t about time, we do the holidays “app style?”

Here are the best apps to help get you through Thanksgiving.

First things first, we need a menu. I recommend the Thanksgiving Menu Maker from Fine Cooking. Tap your way to a customized holiday menu from more than 75 all-time favorite Thanksgiving recipes, plus get a customized shopping list and schedule.

Chow Thanksgiving Day Coach is a scaled down version for those of us who don’t like the kitchen. This app has only 9 selections and easy to follow recipes and a step-by-step timeline that lets you make dishes ahead of time.

For those of us on a budget, try the Dinner Spinner. It has hundreds of recipes for Thanksgiving, including Green Bean Casserole, Candied Sweet Potatoes and plenty of recipes for that perfect Turkey. You can also see ratings of each recipe.

Next, you need a good drink to go with the meal. is a beautiful wine app designed specifically for the iPad. But, you need to know your wines before diving in.

Drync Wine Pro will find your wine no matter what. Just type a few words into the search engine and you are sure to find reviews and information on the wine of your choice.

For those of us not so familiar with wine, I recommend using IntoWine Food & Wine Pairing App. The name says it all.

Now onto the shopping. Check your local grocery stores for mobile coupon apps before heading out. When you are at the store, use your phone to scan bar codes and compare pricing and get coupons for specific brands and foods.

For some fun, download some Thanksgiving themed game apps. Turkey Hunt Thanksgiving Dinner is an arcade style game that has you trying to beat the clock to make a Thanksgiving Dinner.

Thanksgiving Jokes has kid-friendly jokes and Word Spree Thanksgiving Lite creates funny random stories that you can share with family and friends.

Thanksgiving gives you fun facts about the holiday that you can turn into a trivia game.

Finally, don’t forget to keep up with the football scores with ESPN Score Center.

Now if there was only an app that would clean up all the dishes.


Nation’s First Municipal Community Data Center Breaking Ground in Westerville

In Clients in the News,Tech News on June 16, 2011 by PALO creative Tagged: , , , , , , , ,


Groundbreaking Scheduled for Tuesday, June 21


June 16, 2011(Westerville, OH) – The City of Westerville, in conjunction with Youngstown, OH-based technology firm DRS, LLC announces the groundbreaking event of the nation’s first municipal community data center on Tuesday, June 21, 10 a.m. at 35 Collegeview Ave in Westerville. The center is the launching platform for WēConnect, a program of the City of Westerville.


As the first-ever city-owned data center, Westerville will be able to offer community partners and the business community access to data center space (co-location), affordable broadband and managed services and cloud-based services (delivery of hosted solutions via the internet).


”This is what we heard when we asked businesses what they needed in Westerville in order to be a world-class destination for business,” said Todd Jackson, Chief Information Officer for the City. “A community data center centralizes the technology, security and infrastructure within a technology commons enabling businesses of all sizes in and around our community to reduce costs of doing business and compete on a global level.”


The 16,000 square feet data center will provide expanded capacity for future data storage and network needs, and also provide technology solutions for businesses that enable them to deliver products and services electronically as well as access new workforce and social media technologies including virtualization, cloud computing (including a community cloud for Westerville business) and web 2.0 social computing.


“The DRS staff is excited and honored to be a partner in this new “Public Private Partnership” This is a great opportunity for the business community in North East and Central Ohio.  We already have many business from the Valley and Central Ohio interested in utilizing the Data Centers and fiber connectivity in the adjoining areas for backup and disaster recovery services,” said DRS CEO Mike Meloy.


What: WēConnect Community Data Center Groundbreaking
Where: 35 Collegeview Ave, Westerville, OH (behind the Otterbein University Department of Communication building; access from Cleveland Ave off Main Street.)
When: Tuesday June 21, 2011 10 a.m.


About WēConnect

WēConnect embodies all the bold technology commitments currently underway for the next generation of Westerville, featuring this community data center and also including commercial advanced metering, fiber infrastructure and technology-related energy efficiency programs. WēConnect brings the latest cutting edge technologies to the business community by providing both an advanced fiber optic network and unprecedented IT managed services to local companies. The services provided by WēConnect are the first of their kind and aim to deliver and secure economic strength and development in the area.

 About DRS, LLC

DRS LLC is an information technology consulting firm and service provider specializing in Cloud services, Managed Services, data center operations, and network infrastructure deployment including local area networks, wide area networks, VoIP, and connectivity. For more information visit

About City of Westerville

Located in the northeast corner of Ohio’s fastest growing region, Westerville is a vital city of 37,000 residents, a leader in job creation, and located just 10 miles from the airport and the state capital of Columbus. Westerville has been nationally recognized as one of “America’s Best Places To Live” by Money Magazine. For more information visit




New Website Brings Hunting Indoors

In Tech News on April 21, 2011 by PALO creative Tagged: , , , , , , ,


Contact:  Lauren Polinsky, PALO Creative | 330-599-4147 | Email:



     April 18, 2011 (YOUNGSTOWN, OH) – Avid bowhunters can now buy the latest, forward thinking hunting gear online. GamePlan Gear, a hunting pack and accessories manufacturer, recently launched its new website. The site, developed and designed by PALO Creative, has an easy to use shopping cart, video demos, product ratings and detailed product photos with descriptions.

“We wanted to create an interactive experience for GPG that creates an outdoor environment rich with content and substance,” said Rob Palowitz, President of PALO Creative. “As an avid hunter myself, I understand how important it is to visualize hunting gear in order for outdoorsmen to ‘feel it out’ before purchasing.”

The website also allows users to find the nearest GamePlan Gear dealer with a zip code locator and also features the research and development team, TV Show partners and social media pages to create the ultimate word of mouth support. See more at

About GamePlan Gear

Game Plan Gear produces the most advanced hunting packs and accessories that have ever been designed for the avid bowhunter. For 6 years, GPG has been developing some very innovative and reliable systems possible for transporting your outdoor gear. GPG uses research and field testing to bring the most functional, forward-thinking gear to the hunting arena. GamePlan Gear products are available at major retail stores and online at

About PALO Creative

PALO Creative is a full-service advertising, interactive and public relations agency that has been based in the Youngstown, OH area for more than 11 years. Its fully integrated approach to marketing allows clients to achieve proven results that are both timely and competitive. The in-house team of marketing, design, interactive designers and programmers provide clients with powerful, scalable interactive and advertising solutions that are as elegant as they are functional. For more information, visit the company’s web site at



Search Engines Still Rule In Driving Traffic

In Advertising News,Tech News on April 15, 2011 by PALO creative

Search is the number one source of external traffic for content sites, handily beating social media by more than 300%. That’s according to the Content Discovery and Engagement Report, Q1 2011 from Outbrain.


I Just “+1’d” Something

In Social Media News,Tech News on April 1, 2011 by PALO creative Tagged: , , , , , , ,

So I just signed up for Google’s +1 experiment. Have you heard about it? It’s basically another way Google is trying to compete with Facebook. If you have a Google account, you can click on the “+1” box next to your search results if you like the result. Here is what Google has to say:

Use +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results. Your +1’s are public. They can appear in Google search results, on ads, and sites across the web. You’ll always be able to see your own +1’s in a new tab on your Google Profile, and if you want, you can share this tab with the world.

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.

Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.

The next time you’re trying to remember that bed and breakfast your buddy was raving about, or find a great charity to support, a +1 could help you out. Just make sure you’re signed in to your Google Account.


Check it out and let me know what you think. At the very least we have a new catch phrase: “You just ‘+1’d’ this.”


Search Engine Optimization Gets More Complex

In Tech News on March 31, 2011 by PALO creative Tagged: , , , ,

Search Engine Optimization is ever changing. Search results are meant to make end-users’ lives easier, however it has also added a degree of complexity to the SEO process. Google’s algorithms are so dependant on off-site promotions nowadays. So what you are doing offsite is becoming more important than what you are doing onsite in terms of SEO. Google treats videos different from web content and web content different from images, ect. There are some little things you can do, though, to help the process.

Metatag files and give them descriptive names. Since search engines can’t “see” images or videos, if they go unnamed then they are less likely to be ranked.

Schedule regular distribution and publication of press releases so that backlinks are built into your website. Backlinks increase your search popularity.

Start tweeting. Live Twitter feeds often land in Google search results, especially if a lot of people are talking about a certain topic. Search engines are now trolling social media sites as part of their internet searches to find the most relevant information. If you aren’t on them and active, then you are going to miss out.

Geo-searching is taking hold, so localize everything you possibly can. Put some work into your location listings on search engines and directories. Add links, pictures, videos, ect. The meatier the more relevant you will seem.

People need to start thinking about expanding their web budget to include not only the development of a website, but also the development of social media, directory listings and how everything will look on a mobile platform as more people access the web on their smartphones and tablets.


Originally mentioned in BtoB Magazine