Archive for the ‘Advertising News’ Category


50 Social Media Stats to Use in Your Next Presentation

In Advertising News,Social Media News on July 18, 2011 by PALO creative Tagged: , ,

I have been following Sarah Evans, PR guru, since I was in college. Recently, her team scoured the internet, news, books, and everything else they could to come up with the most convincing social media stats. This list is phenomenal and you should hang it up in your office and definitely use it on your next presentation slide.

1. “Social media accounts for one out of every six minutes spent online in US.” (

2. “Seventy-seven percent report that they use social media to share their love of a show; 65% use it as a platform to help save their favorite shows; and 35% use it to try to introduce new shows to their friends.” ( study via

3. “Facebook users are overall more trusting than non-internet others. Pew reported, 43% of survey participants were more likely than other internet users to feel that most people can be trusted.” (Pew Internet via Social Media Club)

4. “22% of all grandparents in the UK are using social networks, according to Mashable. The study, which collected results from 1,341 grandparents from the UK, showed that 71% of grandparents who use a social network use Facebook, 34% are on Twitter and 9% use the business social network LinkedIn.” (Mashable via Social Media Today)

5. “In the first four months after its January 2010 launch in Russia, Facebook use grew by 376%, and today more than 4.5 million people use the site regularly.” ( via Mashable)

6. “The ‘Weinergate’ scandal caused a significant drop in tweeting politicians. According to VentureBeat, after the scandal ‘the number of tweets by Republican members of Congress dropped by 27 percent, while those of Democrats dropped by 29 percent.'” (VentureBeat via Marketing Pilgrim)

7. Instagram “currently has a user base of 4.25 million in only seven months, with ten photos being posted a second.” ( via TechCrunch)

8. “It only takes 20 people to bring an online community to a significant level of activity and connectivity.” (Ning via TheNextWeb)

9. “Nearly twice as many men (63%) as women (37%) use LinkedIn.” (Pew Internet via

10. “In the last election Google was the largest player — the Obama campaign directed 45% of its online campaign dollars to the search site.” (Advertising Age)

11. “59% of adult Facebook users had “liked” a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise.” (eMarketer)

12. “In 2010, 29.3 million readers read some 270 million pages of Post journalism each month, a record for The Washington Post. Of that, 28.1 million did so online and, while [Washington Post] brought in 4.2 million new readers on average each month compared to the previous year, [they] also lost some 35,000 print subscribers in 2010 alone.” (Forbes)

13. “25% of hotels [are] still ignoring social media.” (TravelClick via Econsultancy)

14. “Businesses are paying Twitter $120,000 to sponsor a promoted trending topic for a day. […] That’s up from $25,000 to $30,000 when the feature was launched in April 2010.” (via Poynter)

15. “AOL’s newsroom is now bigger than The New York Times’.” (Business Insider)

16. “Mobile is one of the fastest-growing platforms in the world. With 40% of U.S. mobile subscribers regularly browsing the internet on their phone and a projected 12.5% of all e-commerce transactions going mobile by the end of the year, it’s a channel that you need to be aware of. According to Google, mobile web traffic will surpass PC traffic by 2013.” (60 Second Marketer)

17. “Twitter is 6-7 times smaller than Facebook.” (via Social Media Today)

18. “There are now 54 million active Mac users around the world.” (AllThingsD)

19. “130 million books have been downloaded from iBooks.” (AllThingsD)

20. “Users say they’re more likely to buy if a business answers their questions on Twitter.” (

21. “Nearly half (42%) indicated that if they’ve already allocated a portion of their marketing spend to social media, they would increase this spend over the course of the year. Only 8% of those surveyed indicated that they would decrease social media spend.” (The Next Web)

22. “13% of online adults use the status update service Twitter, which represents a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.” (Pew Internet)

23. “According to HubSpot, small businesses plan to spend 19 percent of budgets on social media vs. only 6 percent in larger businesses. A similar gap is shown for blogging with 10 percent of budgets for small business vs. just 3 percent for large.” (Hubspot via ClickZ)

24. “33 percent of its worldwide traffic is inside the United States.” (Problogger)

25. “Facebook has three times as many accounts as Twitter, and 20 percent of Twitter’s users produce at least 80 percent of the site’s content.” (Problogger)

26. “In early March, Google removed from its Android Market more than 60 applications carrying malicious software. Some of the malware was designed to reveal the user’s private information to a third party, replicate itself on other devices, destroy user data or even impersonate the device owner.” (Network World)

27. “Groupon is on track to bring in between $3 billion and $4 billion in revenue this year alone. Facebook’s 2010 sales were reported to be only around $2 billion in its sixth year of existence.” (Knowledge@Wharton via MSNBC)

28. “A study of 24,000 consumers across the 16 largest countries found that those who are most connected, living on the cutting edge of social media tend to be more ‘prosocial’ than average, being more likely to do volunteer work, offer their seats in crowded places, lend possessions to others and give directions.” (TheNextWeb)

29. “99 percent of Android devices are vulnerable to password theft.” (MobileCrunch)

30. “Recent estimates put less than 10% of the population using Twitter, far less than other social sites.” (Advertising Age)

31. “More than 3.34 million mentions were recorded over a one-month period of people making social asks.” (

32. “David Poltrack, CBS Corp., announced that, based on a new research study, ‘age and sex don’t matter when it comes to increasing TV ad effectiveness.'” (Forbes)

33. “An average of 40 percent of the traffic to the top 25 news sites comes from outside referrals, the study found, with Google Search and, to a lesser extent, Google News the single biggest traffic driver.” (via AFP)

34. “Almost one-in-four South Africans use social media as a tool to look for work, but are concerned about the potential career fallout from personal content on social networking sites.” (Kelly Group via BusinessReport)

35. “The percentage of US parents who allow their children between ages 10 and 12 to use Facebook or MySpace more than doubled from 8 percent a year ago to 17 percent now.” (via NY Post)

36. “33% of Facebook posting is mobile.” (Dan Zarella)

37. “Fully 69% of visitors to ended up 3 places: (14.6%), (14.4%) and (14.0%).” (

38. “85% of media websites now use online video to cover news.” (

39. “”Social media advertising spending will increase from $2.1 billion in 2010 to $8.3 billion by 2015.” (BIA/Kelsey via Direct Marketing News)

40. “Facebook is approaching 700 million users and Google handles over 11 billion queries per month. World-wide there are over 5 billion mobile subscribers (9 out of 10 in the U.S.) and every two days there is more information created than between the dawn of civilization and 2003.” (via Lee Odden, TopRank)

41. “Twitter reported that the network saw more than 4,000 tweets per second (TPS) at the beginning and end of Obama’s speech [re: death of Osama Bin Laden]” (AllTwitter)

42. “65% of all social media related to the royal wedding has come from the U.S. in the past month [April]. The U.K. has been responsible for just 20%.” (USA Today)

43. Re: the Royal Wedding: “911,000 wedding-related tweets were tracked in the past 30 days. That’s about 30,000 per day and accounts for 71% of all social media.” (USA Today)

44. “According to NPR’s internal usage data covering January 1 through mid-April, users who request audio — maybe a station stream, a national newscast, or NPR Music content — view twice as many pages as those who only read the apps’ content. On average, audio streamers rack up 4.2 pageviews per visit versus 2.4 for the text-only crowd.” (Nieman Journalism Lab)

45. “Twitter penetration rates in Canada are among the highest in the world, according to new data from online tracking firm comScore Inc., which suggests that nearly one in five Canadian Internet users over the age of 15 regularly visit Twitter.” (via Financial Post)

46. “Traffic from social media has highest bounce rate. […] If you’re looking for ‘hyper-engaged’ readers, those that click through five or more pages on your site, forget the guy who came from Twitter. A link from another content site is three times more likely to be engaged, and someone coming in from search, is also above average.” (Marketing Pilgrim)

47. “”Digital services accounted for an estimated $8.5 billion (28%) of the $30.4 billion in 2010 U.S. revenue generated by the 900-plus advertising and marketing-services agencies that Ad Age analyzed.” (Advertising Age)

48. “Total Facebook spent on lobbying, Q1 2010: $41,390. Total Facebook spent on lobbying, Q1 2011: $230,000” (Huffington Post)

49. “Nearly seven in 10 tablet owners reported spending at least 1 hour per day using the device, including 38% who spent over 2 hours on it. And while just 28% consider it their primary computer, 77% are spending less time on desktop or laptop PCs since they got a tablet.” (eMarketer)

50. “According to a Network Solutions survey, the use of social media among SMBs has grown over the years, rising from 12 percent in 2009, to 24 percent in 2010 to 31 percent currently.” (Search Engine Watch)

You can follow Sarah at



Social Media Optimization

In Advertising News,Social Media News on May 23, 2011 by PALO creative Tagged: , , , , , , ,

I recently listened to a Hubspot webinar about the future of social media. The webinar confirmed and expanded on points that I have been trying to convey to clients about how much social media drives search engine optimization. At PALO, we have always told our clients that when it comes to websites, the motto “If you build it, they will come” does NOT work. You have to tell people AND search engines that you are there.

It’s archaic to think that as long as your site has the right metatags and key words and you submitted it to the major search engines you should be at the top of search engine results. Today, search engines are crawling social media sites and online interaction and pushing companies that participate in these to the top of the lists. Businesses now have to think about social media optimization.

The importance of likes on various social networks will equal links. The shift from SEO to SMO has been recently backed up by introducing Goolge +1 . This is the new search idea of browsing the website that your friends recommend. Therefore, even if you do not believe in social media, but you do believe in SEO, ranking higher in SEO in the future will require more social engagement.

So what you as a marketer have to do with all of this information? Stop thinking as an advertiser and start thinking as a publisher or a socializer. Stop talking to your customers and interact with them by committing to your inbound strategy.


Timing Is Everything In Social Media

In Advertising News,Social Media News on May 21, 2011 by PALO creative

I recently read notes from a recent webinar, The Science of Timing, presented by Social Media Scientist Dan Zarella of Hubspot. It gave some good tips on how to make the most out of your Twitter, Facebook, blog and email posts. Turns out, its all about timing. Here are the things I took away from the webinar information.


  • Don’t be afraid to tweet frequently, especially if you’re tweeting quality content
  • People who tweet up to 22 times a day actually increased the number of followers
  • There’s very little difference in B2B and B2C when it comes to twitter
  • Best time to tweet is 2-5 pm EDT
  • Best days to tweet are Tuesday, Wednesday, Friday, Saturday and Sunday
  • Best practice for driving traffic to your site – tweet one link and allow time to pass before next tweet to allow link to “breathe”
  • Do not tweet identical tweet repeatedly. Learn to say the same thing differently with each tweet
  • Adding “founder” or”official” to your profile increases the number of followers
  • Learn the best time to post a tweet you wanted retweeted at


  • Pages that post every other day are likely to have more followers
  • There’s very little difference in B2B and B2C when it comes to Facebook
  • More articles are posted during the week
  • More articles are shared on the weekend
  • Best time to post is 11 am EDT or 7 pm EDT

Email Marketing

  • There’s very little difference in B2B and B2C
  • Abuse reports are highest on Saturday and Sunday; lowest on Monday
  • Bounce rate is highest on weekends
  • Open rate is higher on Saturday and Sunday
  • Unsubscribe rate is higher on weekends also as more subscribers have time to consider whether to continue receiving your information.
  • Click rates are highest on weekends
  • Best time of the day to send is early in the morning as early sends are the first ones that get read
  • Don’t be afraid to send more frequently
  • View unsubscribers as good


  • Most blogs are read in the morning
  • Men have a tendency to read blogs at night; women in morning
  • Best time for page views is 10 am EDT or 11 pm EDT
  • Comments spike early in the morning on Saturday and Sunday
  • Best days to blog for SEO/links are MOnday and Thursday
  • Blogs that publish once a day get more benefit


What’s Most Important For Brands Online

In Advertising News,Social Media News on May 20, 2011 by PALO creative Tagged: , , , , , , ,

In “The 2011 State of Inbound Marketing” Hubspot surveyed companies in North America to see what they thought was most important for them to participate in when it came to social media. Hubspot compared the answers from 2011 with the answers from 2009 and found that Digg, StumpleUpon and Myspace have become obsolete while Twitter, YouTube and Facebook have become more important. Still topping the list, however, was the company blog.


Facebook Demographics: Where Do You Fit In?

In Advertising News,Social Media News on May 17, 2011 by PALO creative

Facebook Myspace and Linkedin breakdown from AdAge


How to Use Videos to Promote Yourself Online

In Advertising News on May 17, 2011 by PALO creative Tagged: , , , , , , , , , ,

Too few organizations use video effectively as a promotional tactic, and most don’t even think of video at all, except for YouTube. Video has the twin advantages of being highly viral and extremely mobile (think iPods). Any PR practitioner who fails to include video as a tactic is unnecessarily limiting her promotional campaign’s ultimate success.

The preoccupation with YouTube has led practitioners to overlook other video-sharing sites such as Vimeo, Veoh, DailyMotion, YahooVideo, Revver, VideoJug, Break, LiveVideo and even Flickr. Few bother to submit their content to the video search engines, such as Flurl, Veoh, Truveo, Blinkx, fooooo (//, Pixsy, Clipblast, Metacafe and VideoSurf—or think to purchase ad placements in their results.

Video news releases (VNRs) have been around for a long time, of course, but few companies bother to put them up on their Web sites. Any of your organization’s public appearances—annual luncheons, trade shows, industry (or your own) seminars, press conferences, making announcements at corporate HQ, local-community dedications, speaking tours, rallies, etc.—can be filmed and turned into effective promotional pieces. VNRs (and the B-roll they typically generate), along with anything you put up on YouTube, can be easily repurposed into vodcasts, vlogs and moblogs; ads and PSAs (for a variety of channels, including mobile devices); and streaming-video Webcasts and Webinars.

VOD (video on demand) can be leveraged to support, and market to, site visitors by disseminating a range of content such as distance-learning “Webinars,” coaching tutorials, how-to videos, manuals/guides/tips, online meetings and summaries, and training sessions for marketing and sales staffs.

Your video content can be disseminated to social networks (Facebook) and microblogs such as Twitter. Sufficiently viral videos can be promoted on viral-content hosts such as Viralmonitor.

Nonprofits will benefit from the YouTube Nonprofit Channel Program, enabling them to connect with supporters, volunteers and donors with their own designated (and free) channel.

Ads can be placed in video games on Google (see Google’s In-Games Advertising platform at and video ads can be placed on iPhones using Apple’s new iAds framework

The extreme fringe of video promotion includes paid or pro-bono charity billboards inserted into 3-D virtual-reality games, and in virtual multiverses such as Second Life. Ads also can be placed in “machinima” (from “machine cinema”) productions, which create films within a real-time, 3D virtual environment, often using 3D video-game technologies.

The most-overlooked video-promotion channel is the oldest. Few people realize how easy getting their own TV program on community public-access TV stations can be. As part of their franchise agreements with cities, many local cable companies offer free (or very inexpensive rental) use of their studios and cameras, which can be used to create a TV infomercial, a corporate interview or even a continuing public-affairs program. Your video content can then be hosted on a Web site and even turned into a DVD, which can be sold or given away online. Public-access audiences admittedly are tiny, but producing your own program can provide invaluable experience to practitioners and executives interviewed on the shows.


Millennial Shopping Habits

In Advertising News on May 5, 2011 by PALO creative Tagged: , , , , , , , , ,

A recent study about Millennial shopping habits found some new truths.

Myth: They are impulsive

Fact: They spend a significant amount of time researching products and reviews. They also spend time talking with others about a product and sharing their own reviews

Myth: Parents run their lives

Fact: They feel they are influencing their family and friends just as much as family and friends are influencing them.

Myth: There is a difference between a 17 year old and a 27 year old

Fact: They all shop in terms of immediacy. The idea that “I am in a store. I have my smartphone. I can compare prices and read reviews right now before I purchase.” is exactly the same across the board.

Myth: They are frivolous shoppers

Fact: They have become bargain hunters. They were the hardest hit during the recession and it is widely believed they will remain “smart consumers.” They shop in terms of value not price.

Technology will be the biggest story coming from the Millennials. They are starting to get over the recession and are loosening their purse strings a bit. However, tech tools are giving them the power to be a smarter shopper and the world is so much bigger to them yet at the same time smaller because of technology. While they are very tech-savvy, a place remains for traditional media. In this study, 57% said TV was the first place they heard about a product or service. Brands should remember three things if they want to reach Millennials: authenticity, expression and quality.

The study, done by Pamela Marsh and Erin Bilezikjian-Johnson, was part survey, part interviews and part online discussion.