Articles

Local Agency Exception To Current Advertising Trend

In Uncategorized on December 15, 2011 by PALO creative

PALO Creative Sees Growth Despite U.S. Ad Spending on Decline

PALO Creative announced today a new addition to its staff as well as new clients to its portfolio. The full service advertising, interactive and PR agency’s continued clientele growth and interactive development push have created the need for internal growth. This is the third hiring initiative for the agency this year.

PALO Creative President Rob Palowitz said the company is planning to hire even more as it heads into 2012. “The numbers say that U.S. ad spending is down 1.5% this quarter, but we aren’t seeing that. In fact, we’re experiencing an increase in both media spending and interactive spending, which is why we added to our team.”

PALO added a new graphic designer responsible for print and website design. Josie Puskar is a graduate of Youngstown State University with a Bachelors degree in Fashion Merchandising and Marketing and Virginia Marti College of Art and Design with an Associates degree in Graphic Design.  Before joining the PALO team, she was a graphic designer for a commercial real estate company in Cleveland that owned and managed over 500 open-air retail properties in the United States, Puerto Rico and Brazil.  Her extensive experience in the fashion industry, working as a clothing designer, manufacturer, and illustrator gives her a unique perspective on design. Josi will also work closely with the marketing department to assist on social media custom profile and application designs.

Palowitz said, “I’m happy to have such a diverse pool of talent to choose from in our area. When hiring, I look for the right attitude, talent and fit for the dynamic our team has to keep things moving in the right direction. Our work can be very time consuming and stressful, so it is important to add the right individuals that will help with our process. We’re fortunate and grateful to be in this position.”

PALO Creative recently added a handful of new clients including Heritage Plastics, Color3 Embroidery, Mahoning Valley Organizing Collaborative, StreetEyes and The City of Westerville. It is also continuing mobile development work with numerous divisions within a large Fortune 500 corporation.

About PALO Creative

PALO Creative is a full-service advertising, interactive and public relations agency that has been based in the Youngstown area for more than 12 years. Its fully integrated approach to marketing allows clients to achieve proven results that are both timely and competitive. The in-house team of marketing, design, interactive designers and programmers provide clients with powerful, scalable interactive and advertising solutions that are as elegant as they are functional. For more information, visit the company’s web site at http://www.palocreative.com

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