Local Ad Agency Adds To Staff

In Company News on May 24, 2011 by PALO creative

PALO Creative announced today two new additions to its staff. The full service advertising, interactive and PR agency’s continued clientele growth and interactive development push has created the need for internal growth. This is the second hiring initiative within the year for the agency.

Ron Scirocco is the new marketing and media director responsible for creating and implementing marketing plans for the company’s wide range of clients as well as executing media strategy. He has worked in marketing and advertising for 16 years and previously worked at agencies in Cleveland and Youngstown. Ron also was marketing director for several other large companies regionally. Kevin Mellott will be joining the web team as an Interactive Programmer. He has an extensive background in building custom website applications for both private and public entities. Kevin will support PALO’s interactive initiative providing additional support for database driven websites and complex content management software websites. His more than 11 years of experience in programming will provide the extra support needed for PALO to continue to grow.

Rob Palowitz, President at PALO Creative said, “That’s one thing I truly believe and take pride in – hiring great people that add to the cohesiveness to our agency. Without great employees bringing more expertise to the table, you struggle with keeping innovation moving forward and therefore, hindering your progression of expertise in your industry.”

PALO Creative recently added a handful of new clients including Heritage Plastics, Diocese of Youngstown, and Color 3 Embroidery. It is also continuing mobile development work with numerous divisions within Parker Hannifin Corp, as well as increasing its commercial production portfolio with Witmer’s Inc, Blue Wolf Tavern, Eagle Rental Purchase and Steamers Tavern to name a few.

About PALO Creative

PALO Creative is a full-service advertising, interactive and public relations agency that has been based in the Youngstown area for more than 11 years. Its fully integrated approach to marketing allows clients to achieve proven results that are both timely and competitive. The in-house team of marketing, design, interactive designers and programmers provide clients with powerful, scalable interactive and advertising solutions that are as elegant as they are functional. For more information, visit the company’s web site at

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