Reaching the Alpha Mom
PALO creates site for this new breed of Moms
PALO Creative announces the release of a new local business website. This site adds the list of more than 100 local, regional and national websites PALO has designed over the last few years.
Weecareohio.com was created for Wee Care Day Care, a local childcare center with locations around Youngstown. Through richly colored graphics and high definition picture galleries, PALO was able to design a site that gives parents a true depiction of the quality learning and care that Wee Care and its affiliate Lads n’ Lasses Academy has to offer. The site also serves as a place for parents to find government resources, school events and other updates throughout the year. It is just one way Wee Care is trying to reach out to the “Alpha Mom.”
“There is a new type of mom out there today; college-educated, tech-savvy, and they want to be involved with their children’s lives yet engage in a more active role outside of the home. The best way to reach them is to go where they are,” said Rob Palowitz, president at PALO Creative.
A recent study about moms and their mobile habits found that becoming a mom is a trigger for embracing the mobile devices and niche websites. Through market research and testing, PALO Creative was able to build a website that was easy and quick for moms to maneuver through, while also optimizing it for smartphones and tablets.
PALO Creative continues to develop custom websites and smartphone applications, some with e-commerce or m-commerce solutions and others with social media integration and easy to use administration portals. PALO also utilizes market research and web analytics in order to make sure the target audience is reached and clients can see their immediate return on investment (ROI).
About PALO Creative
PALO Creative is a full-service marketing communications firm with expertise in strategic planning, interactive web development, creative, media planning and buying, public relations and social media. PALO’s diverse clientele includes a mix of business-to-business as well as consumer-based clients on both a regional and national level. It is located in Leetonia and has a satellite office in Youngstown. For more information, visit the company’s web site at http://www.palocreative.com