People have embraced mobile banking and shopping, it seems, without any caution. It is a completely different attitude from when credit card-esq transactions first became available over the internet. That means, people have completely changed the way they feel about the safety of the internet and have become much more comfortable doing business across it.
And companies stand to profit from this, if they jump in the mobile game. No longer can you build an awesome website without thinking about how it will look and function on a smartphone or tablet. A recent study showed just how many people trusted and used mobile services for business transactions.
The number of Americans who accessed financial accounts (bank, credit card, or brokerage) via mobile devices reached 29.8 million at the end of 2010, a 54 percent increase over 2009, according to a new report from comScore. Mobile has become an increasingly important access channel with 36 percent of mobile credit card users and 26 percent of mobile banking customers indicating it is their primary method of accessing their accounts.
As brands compete for customer loyalty in this competitive market, marketers will need to focus on continually improving the mobile customer experience. In order to give them what they want, companies need to add a mobile development aspect to their web budget.
Here are some things to think about:
Understand how your target audience is going to interact with you online. Would they rather have an app or access your URL address on their phone/tablet?
When shopping around for a company to build your website, pick one that also develops mobile apps.
Consider investing in social media and a mobile app rather then a website.
Tell people about your online services and how/what can be accessed via mobile devices.