Articles

Breakups in Social Media: Why People Unlike You

In Uncategorized on March 28, 2011 by PALO creative

Facebook users have become more discriminating in their relationships with brands:

  • 55% of surveyed Facebook users say they have “liked” a brand on Facebook, and later “unliked” the brand.
  • 71% of Facebook fans say they’ve become more selective over the past year about which brands they “like” on Facebook.

About the data: Findings are based on a survey of 1,506 online adults in the US, conducted from Dec. 2010 to Jan. 2011.

info via Marketingprofs.com

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One Response to “Breakups in Social Media: Why People Unlike You”

  1. I have bookmarked your site, keep up the good work.

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