Facebook users have become more discriminating in their relationships with brands:
- 55% of surveyed Facebook users say they have “liked” a brand on Facebook, and later “unliked” the brand.
- 71% of Facebook fans say they’ve become more selective over the past year about which brands they “like” on Facebook.
About the data: Findings are based on a survey of 1,506 online adults in the US, conducted from Dec. 2010 to Jan. 2011.
info via Marketingprofs.com