Facebook Is Reading What You Write to Sell Ads. Live.

In Advertising News, Social Media News on March 25, 2011 by PALO creative Tagged: , , , , , , ,

As a person in the advertising business I am ecstatic about the possibilities presented by this newest invasion of Facebook into the personal lives of its members. As a consumer, I am having the exact same sentiments as the guy who wrote this.


Sam BiddleFacebook Is Reading What You Write to Sell Ads. Live.Ugh, you know, I love Facebook, but sometimes it’s really frustrating how the targeted ads aren’t relevant enough to me and my consumer lifestyle. Like, yeah, I enjoy pizza and videogames, but couldn’t it be more precise and creepy? Yes.

Ad Age reports Faceboook is currently testing a beta model of info mining on 1% of its users—6 million people—that allows it to read what you type as you enter it in order to serve up ads. So if I update my status to “anyone seen any good movies lately?”, I could potentially get hit with a Netflix promo. Or if I write “I’m really horny and I want to have intercourse with you” on a friend’s wall, perhaps I’ll get a message from our friends at Trojan. You get the point! Is it great news for advertisers? You betcha! Will it make Zuck more money? Yup! Is it unsettling? Sort of! Does it mean someone’s actually reading your conversations and mundane updates? Nope, just a computer! Is that still sort of unsettling? Yeah, I think so! [Ad Age via Village Voice]


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