Tony the Tiger and Frosted Flakes
Marshmello Man and Michelin Tires
Gecko and Geico
Duck and Aflac
Geoffry the Giraffe and Toys R Us
Coco the Monkey and Coco Pops
Green Giant and Betty Crocker
Colonel Sanders and KFC
Bunny and Nesquick
Doughboy and Pillsbury
Bunny and Energizer
Bear and Snuggle
You get the point. But what if a kangaroo was the face of Frosted Flakes, or a monkey represented the Energizer brand? Would it have been as catchy, long lasting and lovable? I say yes. While I am to young to remember consumers’ reaction to Tony the Tiger, I do remember that it took a while for people to embrace Gecko for Geico and Flo for Progressive. So what’s MY point? Branding is everything.
It doesn’t really matter what your mascot is, what matters is how you present it. Be Repetitive And Never Deviate (B.R.A.N.D.). Don’t get wrapped up in trying to choose the RIGHT one, instead spend the time creating a smart marketing strategy with which to roll out the mascot. After all, it’s our job, as advertising agencies, to convince people something is awesome, right?