Articles

Websites: What’s Right for Your Business

In Company News on March 2, 2011 by PALO creative Tagged: , , , , , , , , ,

PALO shows websites should not be cookie cutter

PALO Creative announces the release of two new local business websites. These sites add the list of more than 100 local, regional and national websites PALO has designed over the last few years.

Thebluewolftavern.com and bluewolfbanquet.com were created for Blue Wolf Tavern of Boardman, Ohio. Through richly colored graphics and high definition picture galleries, PALO was able to design a site that gives users a food experience rather than just menu information. The site is part of a new branding initiative PALO is developing that includes a new logo, collateral materials and TV commercials.

Skedaddlesplayground.com was created for a new business opening in March in Boardman. Skedaddles Indoor Playground is an indoor playground environment for kids 8 months to 8 years old. The website is a perfect example of a small budget, informational site that still has a big impact. Bright colors and easy-to-use navigational tabs capture the feel of simple playtime fun.

“The biggest thing to remember when deciding to build a website is that it’s not one size fits all,” said PALO President Rob Palowitz. “You need to decide what type of site, how deep is it and what programming functionality makes sense for your business. You have to take into consideration your target audience and their actions on and offline to see if you can capture them and their “likes”.

PALO Creative continues to develop custom websites and smartphone applications, some with e-commerce or m-commerce solutions and others with social media integration and easy to use administration portals. PALO also utilizes market research and web analytics in order to make sure the target audience is reached and clients can see their immediate return on investment (ROI).

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