Articles

Groupon Commercials Shows Audacity

In Advertising News on February 7, 2011 by PALO creative Tagged: , , , , , , , , ,

Groupon’s Save Tibet Commercial seems to have won the most controversial commercial prize during yesterday’s Super Bowl. Consumers took to Twitter to air their grievances about the spot.

Here is a sampling and there are plenty more – mostly unhappy – at search.twitter.com (search groupon)

“Dear @Groupon – over a million Tibetans have been killed during Chinese occupation. You’re ad wasn’t funny.”

— “Groupon seems to have achieved the unique feat of 3M to lose customers who previously loved them.”

— “Hey @groupon, instead of buying from your deals, I’m going to donate to Tibet. Who’s laughing now.”

Groupon’s explanation for the commercials –

“The gist of the concept is this: When groups of people act together to do something, it’s usually to help a cause. With Groupon, people act together to help themselves by getting great deals. So what if we did a parody of a celebrity-narrated, PSA-style commercial that you think is about some noble cause (such as ‘Save the Whales’), but then it’s revealed to actually be a passionate call to action to help yourself (as in ‘Save the Money’)?”

In case you missed the commercials, here they are.

 

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