Groupon’s Save Tibet Commercial seems to have won the most controversial commercial prize during yesterday’s Super Bowl. Consumers took to Twitter to air their grievances about the spot.
Here is a sampling and there are plenty more – mostly unhappy – at search.twitter.com (search groupon)
“Dear @Groupon – over a million Tibetans have been killed during Chinese occupation. You’re ad wasn’t funny.”
— “Hey @groupon, instead of buying from your deals, I’m going to donate to Tibet. Who’s laughing now.”
Groupon’s explanation for the commercials –
“The gist of the concept is this: When groups of people act together to do something, it’s usually to help a cause. With Groupon, people act together to help themselves by getting great deals. So what if we did a parody of a celebrity-narrated, PSA-style commercial that you think is about some noble cause (such as ‘Save the Whales’), but then it’s revealed to actually be a passionate call to action to help yourself (as in ‘Save the Money’)?”
In case you missed the commercials, here they are.