Quick Response codes, or QR codes, have been making a splash in the marketing world as of late. They have proven to be a unique and interactive way to intrigue audiences. They will only continue to explode in the coming year and it’s not just businesses creating and deploying them.
A quick response, or QR, code is a two-dimensional code readable by QR barcode readers and camera phones. These codes have been around since 1994, but have only recently expanded their reach. The surge in smartphones and mobile lifestyles has created a desire for quicker and more efficient ways to get information. QR codes can be used to display text to the user, to add a vCard contact to the user’s device, to open a URL or to compose an email or text message. It can also auto-dial a preset number.
Marketers are realizing the added bonus of using these codes to send people where they want. QR codes have been integrated into both traditional and interactive advertising campaigns. The codes have been deployed on billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few.
QR codes are of particular interest to marketers, giving them the ability to measure response rates with a high degree of precision allowing for easier ROI calculation, thus helping justify spending on marketing budgets.
Plus, they are kind of fun.
Here are some unique ways in which advertisers can use bar codes.
Don’t want to ask people to ink themselves? Take up knitting.
Want to get a little more loud? Try vocal artistic expression.
British singing group Pet Shop Boys released a single and the artwork for the song featured a QR code. They took it one step further and added a moving QR code into their music video.
Hungry? Make edible QR codes.
Have something a little bigger in mind? Build something from scratch.
The N Building, in the Tachikawa district of Tokyo, was built with one entire side as one large QR code.
Or, go simple.