There are a lot of different social media tools out there designed to make using outlets such as Twitter and Facebook easier. However, it can be hard to figure out the differences between them all and which one (or ones) is best for you. Here is a list of tools that are used by social media professionals. Some are free, some are not, some are search directories and some help you stay organized. There are a few that have fantastic analytics and are good for tracking trends and real time conversations.
SocialOomph. This program lets you automatically follow people back and send auto-direct messages, track key words and have extended twitter profiles. You can also schedule tweets so you don’t have to be logged on to Twitter 24/7. SocialOomph also writes an informative blog to keep you up on new additions to the platform.
Nutshellmail. This gives you Twitter updates in one email. You decide how often you want updates and you can also get updates for your other social media outlets, such as Facebook and Linkedin.
Tweepsearch. Allow people on Twitter to search their followers bio and location information. Twitter doesn’t currently have a bio search and as your Twitter network grows, it’s nice to be able to look through your tweeps. You can search by username of keywords to find all bios pertaining to your interests.
Hootsuite. This is a dashboard for your desktop, smartphone or iPad. You can update multiple networks, have a custom interface, monitor @ mentions and schedule tweets.
Twellow. It is essentially Yellow Pages for Twitter. Browse categories of interest to find people to follow and monitor what fellow tweeters are saying about a specific topic. You should also register your Twitter account.
Listorious. This is a great way to identify new and influential lists. You can search by top tags, top influencers, topics and region. Find professionals or experts in certain areas and send them questions.
Social Blaze. This program is a detailed analytics tracker. You can track which posts and channels generate the most engagement and conversions. Find the best time to post to get the highest amount of engagement and track how many conversions you are getting from social media. There is a fee for Social Blaze.
Hashtags.org– Find information pertaining to tags, users and trends. Search topics and see the analytics of them as well as real time conversations about them.
Twitterfall. Another platform all about hashtags and trending. You can select a trending topic, add your own custom search, make a list to follow specific groups of people, use the geolocation panel to see what people are talking about in your area and view your timeline, mentions, or direct messages.
Twittercounter. This is a Twitter-created application that tracks your growth. You can also sign up for email and automatically follow “featured” profiles.
Twibes.This is another directory where you can join common topic lists or start your own.
Whashtag.com. (What the Hashtag) Here you can monitor hashtag conversations and export transcripts of associated tweets. It also tracks the frequency that a hashtag is used on Twitter and provides details about that hashtag. You can see how popular your business or area of expertise it.
Tweetadder. An automated tweet search locates users to follow who tweeted a matching filter or keyword set by you. The profile data search lets you search twitter bio and the location search let you do the same thing by geographic location around the world. You can also import other users twitter lists. This program is not free.
Tweetdeck. This is a great organization tool that can be downloaded to your desktop, smartphone or iPad . You can monitor your accounts in a customizable way.
What do you currently use to monitor Twitter and how would you rate it?