I thought I would share some tips for how to get the most out of Twitter. These tips are a summary of a lengthy discussion among social media experts that I was a part of recently. Hopefully this will help you get started on Twitter.
Create a profile– Use a picture of yourself or your company logo and fill out the description section. You don’t get a lot of space here, so make sure the copy is concise but catchy.
Get Followers– In order to get followers, you have to start following others. Use the directories to find people with similar interests. You can also use the search tool bar on Twitter.com to search keywords, companies or people you may already know. Don’t forget to utilize your other online outlets by looking on Twitter for people in your email contact list or on your Facebook page. Finally, it is customary to follow people who follow you. This will help spread your reach.
Find areas of interest– Narrow down your target audience on Twitter by seeing who is following the big players in your field. Look on large companies’ pages to see who is following them.
Share– Now that you have an audience, start sharing interesting and cool stuff. Post articles, videos, podcasts and any other media that you come across. But don’t forget about yourself. Use Twitter to drive traffic to your own website and showcase your pieces also, just don’t go overboard and sound like an advertisement.
Join the Conversation– Use tweetchat.com to find useful conversation to join. You can also find out what people are talking about in real time on search.twitter.com.
Make it easy– Use Google Reader to help manage and find content pertaining to your field. You can also do a blog search to find top blogs in your market. Use www.DLVR.it to put your tweets on auto-pilot from the blogs or RSS feeds you subscribe to.
Tell people your on there– Use your Twitter name on all collateral such as email footers and website contact forms. Use # tags for trending topics and to get involved in conversations. For example: #RVA is everything about Richmond, so if you tweet about Richmond related things, add this to the end of your posts. Tweetdeck or Hotsuite are good tools for watching Twitter hashtags.
Twitter is twofold– One is for your own education and as a resource for your industry. The other is generating leads. It will take some time to gain quality followers, so be patient and keep participating. Have a little fun, too.