Ten Days of Ten, Day Six: Top Brands

In Advertising News on December 27, 2010 by PALO creative Tagged: , , , , , , , , ,

Did you get everything you wanted for Christmas? Was what you wanted a hot commodity this year? Or, did you have to go on a goose chase to find one of this season’s “cool” gifts for someone else? Did you even know what the “cool” gifts were? As I exchanged presents with family and friends this past holiday, I couldn’t help but wonder what the top gifts of the season were. I decided to figure out what items and brands were the most popular in 2010. What I found was that this year saw a rejuvenation from some older names as well as the introduction of entirely new products. There is definitely something for everyone on my list.

Top 10 Brands of 2010 (plus a few extra)

1. Droid phones, thanks to Verizon, Google’s Android smartphone platform has taken off.

2. Glee, TV’s newest culture phenomenon.

3. Beats by Dr. Dre, high-end headphones that are replacing those white ear buds synonymous with iPods.

4. Ciroc, French vodka endorsed by Sean “Diddy” Combs.

5. Vibram, the latest from FiveFinger shoe brand.

6. Conan O’Brien

7. Sketchers, the company grew sales by 30% this past year.

8. Hyundai, sales grew by 29% this year.

9. Bass Pro Shops, a retail store, theme park, summer camp and community center all in one.

10. Ford, an example of a company that did everything right.

11. Groupon, went from 3 million to 25 million subscribers in nearly 30 countries in less than a year.

12. Dos Equis, who doesn’t want to be “The Most Interesting Man in the World?”

13. Burberry

14. Dale’s Pale Ale, one of the hottest beers in the growing craft category.

15. Dawn, recessions and oil spills have boosted their brand’s sales.

16. 5 Gum

17. TRESemme, the only mid-tier brand that gained share in U.S. shampoo and styling products this past year.

18. M&Ms, mixing chocolate with pretzels proved to be a marriage made in heaven.

19. The Hunger Games, young-adult novel series that will reach teen-wizard and vamire proportions. Watch for the film series.

20. PopCap, as far as video games go, this one managed to captivate both casual gamers and hard-core console players.

21. Redbox, just one more company that gained momentum from the recession.

22. My Pillow Pets, guess there really is no such thing as a “dumb idea.”

23. Gillette Fusion ProGlide, skyrocketed Gillette sales 43% when it first launched.

24. Miami Heat, summer events turned this team into the league’s hottest commodity. Thanks LeBron James.

25. IPad, spurred copy-cats, pad-products development and much, much more.


One Response to “Ten Days of Ten, Day Six: Top Brands”

  1. The producers for Trey Songz, Young Jeezy, Plies, Lil Boosie, Bone Thugs N Harmony, and Jim Jones are selling beats over at for filthy cheap prices…just thought I’d get the word out. Thanks *exits quietly*

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