They grab your attention, evoke emotion and sometimes get stuck in your head. They are advertising jingles, songs and beats. Here are the top 10 coolest ones from this year, as deemed by Ad Age.
Honda CR-Z, “Riot Rhythm.” A fun, pop song beat sets the mood for this sporty hybrid.
Amazon Kindle, “Lover’s Carvings” by Bibio. The British folk-pop singer makes reading seem adorable.
Volkeswagen, “Two Weeks” by Grizzly Bear. A funny, somewhat touching spot made for a Super Bowl run.
Tommy Hilfiger “Holiday” by Vampire Weekend. A risky choice for Hilfiger’s first branding ad in five years.
Ford Fiesta, “Janglin” by Edward Sharpe and the Magnetic Zeros. A second big score for this band when it comes to being used in advertisements.
State Farm, “Classic Jingle Remake” by entertainment agency Translation and music house Duotone. A gen-Y remake on the classic “like a good neighbor” jingle.
Subaru,” Tighten Up” by Black Keys. A sexy and energetic song builds up this commercial right until the end when its stripped down to the simplicity of the message.
Diet Coke, “Sweet Disposition” by Temper Trap. The song is perfect for capturing the hipster, urban dwellers Diet Coke is targeting.
Kia Soul, “The Choice is Yours” by Black Sheep. This 20-year-old hip hop track caught the nation by storm, attracting more than three million views on the web.
Gatorade G-Series, “Evolve” by David Banner. Written specifically for Gatorade’s own brand evolution.