Welcome to my “Ten Days of Ten” series. Over the course of the next two weeks, I am going to review advertising from the past decade. The brands, campaigns and ads included in this series were chosen by AdAge. as the most influential of the last ten years. Let me know if you think anything is missing from each list or if you have a memory (good, bad or ugly) from any.
Today is Advertising Icons of the Past Decade. Invented, made-over or borrowed, mascots have long been used to sell products and services. What was your favorite one?
Travelocity’s Roaming Gnome (first appeared in 2004)
Geico’s Cavemen (the only icon to have it’s own sitcom)
Old Spice’s The Man Your Man Can Smell Like (the most viral video of the year)
Apple’s “MAC” and “PC” (for one generation, Justin Long will forever be the MAC guy and John Hodgeman will be the PC guy)
Dos Equis’ The Most Interesting Man in the World (the James Bond of the decade)
Burger King’s The King (first introduced in the 1950’s, it wasn’t until 2004 that his creepy side came out)
E-Trade’s Talking Babies (so charming, in a fratty, bratty day trader kind of way, that hardly anyone noticed when the campaign switched babies halfway through)
Capital One’s Visigoths (originally a metaphor for rising interest rates, these guys have stuck around for the past four years)
Charmin’s Charmin Bears (the reigning kings and queens of “too much information” on TV)
Mucinex’s Mucus Monsters (you might hate them, but you can’t forget them)