PALO Creative has raised the bar for local and national restaurant television commercials. The advertising agency recently released a brand-new high definition spot for Blue Wolf Tavern & Banquet Center in Boardman, OH.
As TV stations turn more towards digital programming, PALO utilized new technology cameras to give the commercial a film quality look with the assistance of their film production team. However, it was the unique camera angles and a simplistic message that really drove home what Blue Wolf Tavern is all about: great food.
“We wanted to further identify the restaurant’s name into its brand and we did that by putting attitude into this commercial and new logo,” said PALO Creative president, Rob Palowitz. “Our access to a great production team and the latest in video technology helped us make a spot that will result in higher expectations from all types of commercial advertisers in the future. People already have been commenting on the quality and cannot believe it is a local restaurant. Now that says something!”
The PALO Creative team has taken on a branding initiative for Blue Wolf Tavern that includes a new logo and website. The goal is to turn this local eatery into a place where people want to be and be seen.