Today’s relationships are made or broken in 140 characters or less.
A recent research poll conducted by Flock shows that 72% of respondents use social media for communication with, specifically, business contacts. If that number doesn’t get your attention, how about this one: 49% said they use social networks and applications to communicate with others more than 50% of the time. As a business, if you’re not engaged in the online medium, your message is not reaching a large portion of the population. YOU NEED TO GO TO WHERE THE PEOPLE ARE!
Social networking has become the number one most used marketing method. Americans viewed 3.6 billion video ads online in July alone. Just in this past year, 68% of social network users have become a fan or friend of a product, service, company or group on a social networking site, and you would be surprised at the age demographics of these “users”.
Here’s the breakdown of people using Facebook.com
*Persons 18-35 account for 33.6%
*Persons 34-44 account for 19.6%
*Persons 45-54 account for 20.9%
* Persons 55+ account for 13.1%
One ad on Facebook.com reaches 62% of all Americans online.
If you’re not yet convinced to join in, consider this; 34% of bloggers post opinions about products and brands and 1.5 million pieces of content are shared daily on just Facebook. So, someone is probably talking about you somewhere on the internet and don’t you think it would be in your best interest to join the conversation?
Statistics from the story are from comScore Data Mine and a recent survey conducted by social web browser developer, Flock.