A Campaign Slogan for the Ages

In Advertising News on October 19, 2010 by PALO creative Tagged: , , , ,

As election season is winding down, I thought it would be fun to take a look at political campaign slogans over the years. After all, they share the same goals and elements of a well-designed product campaign. Whether it’s Allstate’s “You’re in good hands” or Gerald Ford’s “He’s making us proud again” successful slogans create memorable images, complete with emotional responses. I will always be able to equate “I like Ike” with Eisenhower’s run for office and “A chicken in every pot and a car in every garage” with Hoover’s, even though both were before my time. Below is a list of campaign slogans through history. Which ones do you think worked or didn’t work? Which ones, when you hear them, do you know immediately whom they belong to? How have they changed over the years?

1952 Election Button for Dwight Eisenhower

1840  William Henry Harrison

  • “Tippecanoe and Tyler too.”

1844  James K. Polk

  • “54-40 or fight.”

1848  Zachary Taylor

  • “For president of the people.”

1852  Franklin Pierce

  • “We Polked you in ’44, we shall Pierce you in ’52.”

1856  John C. Freemont

  • “Free soil, free labor, free speech, free men, and


1860  Abraham Lincoln

  • “Vote yourself a farm.”

1864  Abraham Lincoln

  • “Don’t swap horses in the middle of the stream.”

1868  Ulysses S. Grant

  • “Vote as you shot.”

1872  Ulysses S. Grant

  • “Grant us another term.”

1888  Benjamin Harrison

  • “Grandfather’s hat fits Ben.”

1896  William McKinley

  • “Patriotism, protection, and prosperity.”

1900 William McKinley

  • “A full dinner pail.”

1916  Woodrow Wilson

  • “He kept us out of war.”

1920 Warren G. Harding

  • “Return to normalcy.”

1924 Calvin Coolidge

  • “Keep cool with Coolidge.”

1928  Herbert Hoover

  • “A chicken in every pot and a car in every garage.”

1932  Franklin D. Roosevelt

  • “I propose (to the American people) a New Deal.”

1936 Alfred M. Landon

  • “Let’s make it a Landon-slide.”

1940 Wendell Wilkie

  • “Roosevelt for ex-President.”

1948 Harry Truman

  • “Give ‘em hell Harry.”

1952 Dwight Eisenhower

  • “I like Ike.”

1956 Dwight Eisenhower

  • “Peace and prosperity.”

1960 Richard Nixon

  • “For the future.”

1964 Lyndon Johnson

  • “The stakes are too high for you to stay at home.”

1964 Barry Goldwater

  • “In your heart,  you know he’s right.”

1968 Richard Nixon

  • “Nixon’s the one.”

1968 Eugene McCarthy

  • “Go clean for Gene.”

1976 Gerald Ford

  • “He’s making us proud again.”

1976 Jimmy Carter

  • “A leader for a change.”

1980 Ronald Reagan

  • “Let’s make America great again.”

1984  Ronald Reagan

  • “It’s morning again in America.”

1984 Walter Mondale

  • “America needs change.”

1988 George Bush

  • “Kinder, gentler nation

1992 Bill Clinton

  • “It’s the economy, stupid.”

1992 Ross Perot

  • “Ross for boss.”

1996 Bill Clinton

  • “Building a bridge for the 21st century.”

1996 Bob Dole

  • “The better man for a better America.”

2000 Al Gore

  • “Prosperity and progress.”

2000 George W. Bush

  • “Compassionate conservatism.”

2004 John Kerry

  • “Let America be America again.”

2004 George W. Bush

  • “Yes, America can.”

2008 John McCain

  • “Country first.”

2008 “Barack Obama

  • “Change we can believe in.”



One Response to “A Campaign Slogan for the Ages”

  1. Very interesting and useful information, thanks!

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