Gap, the iconic clothing company, recently tried to “pull a fast one” on its followers. Last week, a new logo appeared on its website, mass criticism ensued, and by yesterday the white lettering inside a blue box that we all know as the Gap sign was back.
The new logo, which had black lettering with a blue gradiated box above the “p”, was supposed to be a nod toward the company moving into the future. It appeared quietly, without so much as a cough by Gap officials, but soon found itself under harsh criticism. People took to the internet to pick apart the new look, saying it looked like something a child created using clip art gallery. Parody twitter accounts popped up, including @gaplogo, @oldgaplogo and @newgaplogo. So, four days after confirming that it did indeed create a new logo, Gap took it back. North American President Marka Hansen acknowledged that changing the logo was a mistake and said the company will be tabling any further creative changes. The announcement to return to the old was made on Gap’s Facebook page.
What do you think about this entire ordeal? Should companies never change their look? Was this incident blown out of proportion? Which logo do you like better?