Best-Ever Advertising Campaigns

In Advertising News on October 8, 2010 by PALO creative Tagged: , , , , , ,


Got Milk?

Image via Wikipedia


Tag lines. I have always had a love/hate relationship with them. Some are memorable; DeBeer’s “A diamond is forever.” Some are just bad; Mobil Oil’s “We want you to live.” And some are trend heavy and therefore lack uniqueness; the tech world overusing Star Wars’ related slogans (Google’s “Don’t be evil” and Twitter’s “Be a force for good”).

Forbes Magazine created a collection of the best-ever advertising slogans. You can read the whole story here and see the ads in pictures here. I posted the list below. Do you agree with all of them or do you think the magazine left out some that have stood the test of time?

  1. BMW: The ultimate driving machine
  2. Nike: Just do it
  3. American Express: Don’t leave home without it
  4. Avis: We try harder
  5. California Milk Processor Board: Got Milk?
  6. Mastercard: Some things money can’t buy. For everything else, there’s Mastercard.
  7. Apple: Think Different
  8. U.S. Marines: The few. The proud. The Marines
  9. McDonald’s: You deserve a break
  10. De Beers: A diamond is forever
  11. Miller Lite: Tastes great, less filling
  12. Verizon: Can you hear me now?
  13. U. S. Department of Transportation: Friends don’t let friends drive drunk
  14. Timex: It takes a lickin’ but keeps on tickin’
  15. Chevy: Like a rock
  16. Yellow Pages: Let your fingers do the walking
  17. Wendy’s: Where’s the beef
  18. United Negro College Fund: A mind is a terrible thing to waste
  19. M&M’s: The milk chocolate melts in your mouth, not in your hand
  20. GE: We bring good things to life
  21. Hallmark: When you care enough to send the very best
  22. Dunkin Donuts: Time to make the donuts
  23. Virginia Slims: You’ve come a long way, baby
  24. U.S. Army: Be all you can be
  25. AT&T: Reach out and touch someone

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