Articles

PALO’s Interactive and Marketing Divisions Continue to Grow

In Company News on September 3, 2010 by PALO creative

January 15th, 2009 (LEETONIA, OH) – PALO Creative has experienced steady growth in the advertising industry for the past five years. Each year, the local ad agency has continued to develop their strengths and add new talent, ensuring that clients of PALO Creative experience only the best work from their team.

Fortunately, 2009 was an especially great year for the Agency’s Marketing and Interactive departments. This year the PALO team continued to develop their promise to deliver their clients a comprehensive package of marketing and interactive services – but this year there was a definite focus on interactive development and new media with numerous complex programming projects. Both the Interactive and Marketing/Media departments delivered double digit growths amidst the worst economy the agency has ever experienced.

“Marketing is a business that is continually evolving into new dimensions, and we’re continually having to develop new ways to grab a customer’s attention and obviously their loyalty,” says Rob Palowitz company founder and President, “The things we were doing even four years ago to meet client’s goals, are becoming archaic today. Our team is always pushing the envelope and researching for the newest means and technologies to progress all of the elements of our marketing campaigns into the same direction; with the goal being for them to be effective and efficient like a well-oiled machine.”

According to Nick Miller, PALO’s Interactive Director, the team has spent a lot of time this year developing new technological elements to incorporate into their strategies. Miller says that the focus of PALO’s Interactive department has been on developing web experiences for clients, rather than simply designing static web sites.

“We’ve really been moving towards developing web apps and interfaces that specifically address our client’s wants and needs.” says Miller, “Our focus in the Interactive department has been on developing mobile apps, integrating streaming video into client’s websites, designing interactive applications, and working with middleware applications to make multiple, complex, back-end systems converge into one simplified user interface.”

PALO Creative has been focusing on interactive development for years, but in April 2009, when they merged with their long-time client, DRS LLC., it gave the agency access to multiple back-end programmers, and boosted their focus on new technologies into high-gear.

The agency’s accomplishments have not gone un-noticed; due to their developments this year, PALO Creative has been acquiring business from regional, national, and international clients such as Parker Hannifin. According to Palowitz, the agency’s success this year was the result of a strong team with the foresight to see where things are heading and make proper use of implementing new developments into client plans.

“I’ve always made it a point to bring on team members who see beyond their daily ‘duties’,” says Palowitz, “the worth of that philosophy has come back to us ten-fold this year. We’ve taken our strategy of offering our clients a well-rounded approach to their marketing, and added to it an ability to offer them cutting-edge techniques that produce results, and can’t be found at any other area agency.”

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